Leading GTM and serving as CMO for Docyt, an AI-driven (Precision, Predictive AI Models & Generative AI Models) accounting automation platform developed for SMBs, SMEs, Franchises, Accounting Firms, and CFOs. Docyt serves as a comprehensive solution for capturing receipts, managing bill payments, generating expense reports, recording revenue, integrating bank feeds, ongoing reconciliation and month end. This results in real time P&L and balance sheets for individual or multiple business entities.

(Acquired) EdTech, Education Technology, Workforce Development, Social Impact and AI (Artificial Intelligence)***Eddi is an artificial intelligence platform that provides Personalized Intelligent Career Guidance.

Entrepreneurship, Startups, Product, Product Strategy, Go to Market, Funding.

Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of cloud-based security and compliance solutions with over 10,300 customers worldwide.Recruited to implement product, product marketing and sales strategy to support a suite of cloud security apps: IT Asset Inventory, Threat Protection, and Secure Enterprise Mobility. Product Strategy: Increased customer retention rate by 15% and renewal / upsell rate by 5% by implementing an effective customer onboarding process.Sales and Team: Restructured sales incentive plan (planning, forecasting, commission plan / Salesforce) to reward the team for selling across 17 cloud security products/apps that are aligned with Qualys’ long-term vision to promote strategic sales over quick wins. Created infrastructure to launch the India Sales Development Team.Product: Integrated and launched Amazon Web Services (AWS platform) to streamline SMB team and to enable Qualys to become a “self-serve” cloud platform.Marketing: Created the infrastructure for marketing across all channels including implementation of Marketing Attribution and Analytics tools; Bizible, Marketo etc.

(Acquired) Anchorfree's Hotspot Shield is the largest consumer VPN in the world with 500 million installs globally, enabling uncensored access to world's information.Acquired in 2018.►Role: Promoted to drive strategic growth and social impact (revenue and users) initiatives. Devise/direct revenue, sales, business development and partner strategy while managing multimillion-dollar global P&L. Develop/implement global marketing and revenue strategy and maximize user acquisition by spearheading integrated approaches for search engine marketing (SEM), social media, performance-based advertising, display/ video/mobile, cross promotional and branding strategies. Establish KPIs around reach, social impact, engagement, retention, and brand/message recall. ►Professional Milestones:✓Created largest and most effective advertising platform (Mobile & Desktop) for user reach and acquisition, content, video, and app distribution/messaging. Reached 50M MAUs; delivered 1B ad impressions cross platform (mobile & desktop). Increased Mobile Revenue and ARPU by 175% after rolling out Event & Action Based targeting. ✓Crafted groundbreaking multimillion-dollar cross channel content distribution deals with global media brands to fuel audience extensions in non-traditional markets. Increased Audience Extension and Content Amplification Revenue by 125% after on-boarding. ✓ Work with government organizations, NGOs, lobbying groups, and legal bodies to develop strategies around delivery of content (education, news) to Middle East, Iran, Syria, Africa and Turkey as a part of global expansion.✓Achieved 300% YOY growth by focusing on emerging Internet freedom markets in Turkey, Syria, and South Korea through subscription, retention, and advertising opportunities.✓ Increased CTR and VCR (Product Performance) by 10% & 25% by rolling out Video Machine Learning Technology called Kraken, that optimizes the video thumbnail real time by personalization of the content.

►Role: Created and oversaw revenue, sales and business development/reputation management strategy and manage mobile, banner ad, video, self-serve ad platform, search syndication, and installation path monetization channels. Sourced and hired key talent, set up inaugural processes for operations and educated advertisers on product benefits. Manage staff in US, Middle East, and Asia.►Professional Milestones: ✓Grew revenues 114% first year and sustained annual growth rate; improved profit margin 40% in 4 years by optimizing existing accounts, sourcing new business, creating and diversifying revenue channels and targeting emerging markets. ✓Conceived and launched 4 new products that currently account for 98% of revenues: Elite subscription-based version of signature Hotspot Shield product, Self-Serve ad platform for small advertisers, Installation path monetization and proprietary video business.✓Instrumental in closing multimillion-dollar in Series C funding and acted as audit and due diligence liaison.✓Dramatically improved ad placement accuracy by leveraging internal and external controls to secure 5 billion pages. Developed and executed the company's strategy for programmatic RTB and programmatic direct opportunities; platforms, automation, second-price auctions and private marketplace with SSPs - display, video and mobile

LSF interactive is the 7th largest independent Advertising Agency in France representing luxury goods.►Role:Established inaugural online media infrastructure and created departments focusing on digital strategy, online sales, media planning, and buying; built/solidified company’s reputation as niche online marketer for EU brands. Managed onsite/offshored staff. ►Professional Milestones:✓Achieved 100% advertiser account retention rate and 30% year over year growth in B2B and B2C accounts in luxury goods (Gucci Group Companies; YSL, Balenciaga, Stella McCartney, Sergio Rossi), cosmetics (Clarins, Lancome Canada), finance, insurance, media, gourmet food (La Cense, Ghirardelli), and education verticals. ✓Catapulted client to #1 cosmetics merchant on Commission Junction, the leading affiliate network by introducing new advertiser metrics to improve performance and leveraging online marketing channels (email marketing, social media, SEM, display media, and affiliate marketing).✓Increased profit margins by 15% and revenues by 10% by establishing processes and benchmarks for production and implementing standards and guidelines for fixed costs, terms of service, and set up fees. ✓Launched public service video campaign, Why You Should Vote-Citizen’s Cry, under a tight budget and an exceptionally aggressive one month deadline coinciding with the 2009 Presidential election that garnered 5M views, dramatically exceeded all goals for views, ratings, and comments, surpassed campaign targets by 36%, and was recognized with YouTube’s Most Viewed News and Politics Video of All Time award.✓Planned, executed, and launched inaugural U.S. online presence for YSL’s (Yves Saint Laurent) Elle fragrance and partnered with the most influential beauty product bloggers to realize ROI in just 3 months, drive targeted customer engagement, achieve high quality traffic, (3 pages per visit), build relevance and optimize links, and secure a bounce rate of less than 20%.