Bagus Prasetyo Email and Phone Number

• Built the H1 2024 integration plan to revamp the majority of Tokopedia Homepage arrangement and structure to increase user engagement, improving the Homepage CTR by +15%, CVR by +68%, and order by +55%.• Arranged a dedicated reinvestment slot for brand/merchant package in the Tokopedia Homepage to increase external partners investment on promotional budget and exposure. Within the first month of launching, managed to boost participating shops’ order uplift by +135%, TIV by +75%, and… Show more • Built the H1 2024 integration plan to revamp the majority of Tokopedia Homepage arrangement and structure to increase user engagement, improving the Homepage CTR by +15%, CVR by +68%, and order by +55%.• Arranged a dedicated reinvestment slot for brand/merchant package in the Tokopedia Homepage to increase external partners investment on promotional budget and exposure. Within the first month of launching, managed to boost participating shops’ order uplift by +135%, TIV by +75%, and increased the external budget utilization in our platform.• In charge of the overall Homepage Media Plan, optimizing the content performance while ensuring alignment with product and operational capacity.• Optimized the channel performance by working closely with the Product Manager and Data Analyst team to conduct experiments and product improvement. Show less

• Developed and oversaw promotional budgets for various campaigns and projects — mostly promotional coupon activities for the Physical Goods Order & TIV booster.• Monitored and tracked budget utilization to ensure they align with financial plans.• Responsible to adjust promotion benefits and budgets based on performance data and changing business needs.• Conducted detailed performance analysis to assess the effectiveness of promotional activities.

• Pioneered a Ramadan campaign to increase hampers product sales in Tokopedia, attracting buyers to hunt for hundreds of thousands of curated parcels. Generated 3x higher parcel sales from the previous period.• Launched the seasonal and contextual campaign, providing a more agile campaign creation process to cater for the recent trends and seasonality. Curated thousands of trending products in a timely manner to keep up with the momentum.• Worked closely with the account manager, ads… Show more • Pioneered a Ramadan campaign to increase hampers product sales in Tokopedia, attracting buyers to hunt for hundreds of thousands of curated parcels. Generated 3x higher parcel sales from the previous period.• Launched the seasonal and contextual campaign, providing a more agile campaign creation process to cater for the recent trends and seasonality. Curated thousands of trending products in a timely manner to keep up with the momentum.• Worked closely with the account manager, ads solution, creative, product, and operational team to build a campaign. Show less

• Extensive experience in collaborating with multiple stakeholders to execute day-to-day campaigns for leading electronic brands such as Samsung, ASUS, Canon, etc.• Initiated the “Save My Coupon” promotional scheme on the Official Store platform, which successfully increased monthly total purchase value by Rp26 billion (July 2019).• Built comprehensive guidelines and SOPs for new campaigns, promotions and other initiatives to facilitate the onboarding process for new joiners and to be… Show more • Extensive experience in collaborating with multiple stakeholders to execute day-to-day campaigns for leading electronic brands such as Samsung, ASUS, Canon, etc.• Initiated the “Save My Coupon” promotional scheme on the Official Store platform, which successfully increased monthly total purchase value by Rp26 billion (July 2019).• Built comprehensive guidelines and SOPs for new campaigns, promotions and other initiatives to facilitate the onboarding process for new joiners and to be distributed across the organization. • Executed quarterly campaigns for electronic goods that helped participating merchants increase their order rate by up to 754% (March 2020), resulting in over Rp15 billion of Total In-cart Value during the 3-day campaign.• Evaluated marketing efforts for effectiveness. Show less

• Executed the end-to-end flow of Tokopedia's various gamification tools, including the “Lucky Egg Campaign”, one of Tokopedia’s largest campaigns aimed at increasing the number of daily unique visitors.• Assisted in day-to-day execution of promotional and campaign activities to boost Tokopedia TPV.• Worked collaboratively with creative team, marketing, and engineers to create assets and promotional needs.• Helped to do market research to find Tokopedia's merchant jobs-to-be-done… Show more • Executed the end-to-end flow of Tokopedia's various gamification tools, including the “Lucky Egg Campaign”, one of Tokopedia’s largest campaigns aimed at increasing the number of daily unique visitors.• Assisted in day-to-day execution of promotional and campaign activities to boost Tokopedia TPV.• Worked collaboratively with creative team, marketing, and engineers to create assets and promotional needs.• Helped to do market research to find Tokopedia's merchant jobs-to-be-done, and convert it to business and marketing initiatives.• Key Campaigns: Tap Tap Mantap, Semarak Duel Seleb, Semarak Ramadan Ekstra Show less

• Analyzed trends in specific category (Camera & Photography under Electronic Persona).• Created Hot-List (Curated Product Pages) and product catalaogs.• Crafted integrated campaign with merchants to increase the number of order and conversion rate of Camera & Photography Category.• Responsible in Maintaining the GMV (Gross Market Value) of Camera & Photography Category.

• Assisted the Marketing Division of PPM School of Management's bachelor program in attracting prospective customers through various education fairs and high school events.• Executed follow-up communication to student applicants for further application process.