Digital Marketing Strategic Planning Section Head
Current• Delivered an event program to ensure that brand presence/exposure is maximized and strategic objectives are met.• Conceptualized and developed digital marketing campaigns through research, creative thinking and industry-standard campaigns.• Developed and implemented marketing strategies within the agreed budget to support the client’s brand and drive sales as well.• Collaborated and coordinated across multiple teams, departments and MNC Group units on the overall objectives, campaign strategy and communication plan.• Responsible for administrative duties, such as daily revenue reports by RCTI+’s program and customized project, prepared & maintained billing commitment (direct & programmatic ads on RCTI+), maintained sales records and preparing price quotes & rate card.• Developed special offer package to optimize the achievement• Optimized the team effectively and efficiently in order to provide maximum work results according to the abilities of each individual