• Managing Director, Keel Comms• Board Member, Public Relations & Communications Association (PRCA) MENA• Member - Community of ESG Practitioners, World Economic Forum• Mentor, Dubai Chamber’s Centre for Responsible Business • Member, Asia-Pacific Association of Communications Directors (APACD)• Member, Global Ambassadors of Sustainability• Judge, MENA Effie Awards, MEPRA Awards • Contributor: CNBC Arabia, World Economic Forum, Arabian Business, Harvard Business Review Arabia, Fortune Arabia, Gulf News, Khaleej Times, Entrepreneur ME, Campaign ME, Dubai TV, Dubai One TV, Sama Dubai TV, Abu Dhabi TV, PR Week UK, Communicate• 19 years of experience in strategic planning & day-to-day execution, including integrated marketing (client and agency side), corporate & product communication (B2B & B2C), content development, digital marketing, community management, media relations, executive profiling, crisis management, corporate citizenship• A thinker and doer with a track record of overcoming communications challenges. Well versed in integrated marketing & brand differentiation• Bilingual speaking and writing proficiency (Arabic & English), leadership & people management skills• Speech writer for Minister of State, Chairmen of DAMAC & Mastercard, CEO of Crescent Enterprises• On-ground experience & media relations in MENA, EU, USA, India, Philippines, developing nations• Skilled at impact analysis via quantitative & qualitative performance metrics including digital analytics• Photographer with a good eye for design. Experienced in using Adobe InDesign