Bahar Feriha Uluer, Mba Email and Phone Number

Focused in Vietnam & Thailand markets

Partnering businesses to reach actionable insights through location analytics

• Managing Geo-Marketing team• Defining expansion strategy and potential city ranking for Decathlon Turkey• Validating strategy plots for Decathlon Turkey• Estimating sport market potential in Turkey• Established Geo-Marketing database for Decathlon Turkey • Forecasting sales potential for new store openings and presenting to board members• Developing new forecasting models for store sales estimation• Monitoring competitors’ openings, closures and performances• Measuring cannibalization effect of new store openings• Leading customer survey process for stores and sharing insights with store managers and board members• Preparing insight reports through e-commerce and loyalty card data, support retail and communication strategies• Trainer for Geo-Marketing tools globally

• Succeded in “Work Level 2” options program task, became executive • Leaded Kipa first acquisition project (Ardaş)• Forecasting sales potential for new store openings (all formats)• Contributing to develop new forecasting models for all formats• Monitoring competitors openings and closures and tracking impacts on Kipa stores accurately• Collecting necessary population and mapping data on site visits, keeping database up-to-date• Preparing and presenting site assessment and store performance reports to board members• Sharing insights with business, supporting especially Operation & Marketing departments

• Following marketing and leasing process of several shopping mall and office projects• Assisting to development department: Preparation of ‘Highest and Best use’ reports• Following and reporting sectoral trends• Developing customer portfolio• Taking role in business development process• Coordinating and supporting internatinal relationships with investors, developers and brands

• Developing spatial strategic plan framework: Definition of vision, aim, objectives, actions and spatial development strategy- ‘Kartal Urban Regeneration Area’ Strategic Development Project- ‘Denizli’ Spatial Strategic Development Project