Successfully sold tickets annually for a 1,800-seat venue with effective marketing campaigns and strategies.Revamped CAP UCLA’s branding and developed a return to live programming campaign in March 2022, resulting in increased sales and engagement.Led the project management of cap.ucla.edu’s complete overhaul, delivering an accessible website in 2023.Headed the branding exercise for a new theater build and renovation (The Nimoy opening fall 2023), ensuring the messaging and visual identity aligned with the organization’s mission and vision.Fostered strong relationships with key stakeholders and community leaders by proactively seeking feedback, addressing concerns, and incorporating input into marketing and communication strategies, resulting in improved community outreach and support.

Conceptualized and executed effective marketing strategies for each artistic program across all digital and print communications, resulting in increased ticket sales and audience engagement.Increased email open rates by 2% and expanded the donor pool for annual campaigns by 50% through improving the effectiveness of fundraising communications.Leveraged Google Analytics and utilized A/B testing to develop a completely new marketing strategy during the COVID-19 and post-COVID-19 era, resulting in increased engagement and revenue.

Implemented email KPI tracking resulting in a 14% increase in subscribers and higher engagement rates over three years.Led the design, project management, and implementation of CAP UCLA Online; an online streaming platform launched in response to COVID-19 shutdowns.Headed the audience research task force, mapping user journeys and increasing patron satisfaction by 12%.

Created CAP UCLA’s email marketing plan and calendar, increasing productivity in email send by 50%, and designed 10 new email templates per season.Headed the entire reorganization of marketing collateral, print, and digital archival system, improving accessibility and efficiency for the marketing department.

Successfully planned and executed multiple US tours, produced marketing materials, and brought press awareness to each region for the company. Built the company brand by assisting in the website development and all online-presence. Currently serving as the company’s assistant director and ambassador in multiple states, performing, and teaching master classes on behalf of Keith Johnson.

Worked with a wide variety of clients across the fashion, music, dance, and beauty industries. Executed press and marketing plans tailored to each client’s needs. Managed client’s social media platforms and created consistency in their messaging. Identified and connected products to key influencers to maximize returns. Developed and executed successful campaigns surrounding product launches and large brand announcements.

Oversaw all communication strategies for BAM Education, serving 30,000 students and over 700 employees.Implemented successful media campaigns for BAM mainstage and BAMkids programs.Cultivated new media relationships, and maximized exposure with key outlets such as The New York Times, Wall Street Journal, CBS, NY1, Brooklyn Eagle and more.Secured previews, reviews, and community stories featuring the organization, programs and executive staff, which resulted in higher ticket sales and a more established role for BAM as a NY cultural institution.

Managed all public relations for fifth-generation, NYC eyewear institution which includes four international public relations firms, three NY shops, and 938 retail shops around the world. Generated over 200 press hits pitching products and campaigns with placements in newspapers, high traffic blogs, magazines, and television. Implemented extensive brand and product training for the European PR firms, which led to an overall increase in their press output. Coordinated executive interviews for the company as well as product launch press at optical tradeshows SILMO (Paris) and MIDO (Milan).