Bahira Machado Email & Phone Number

Porto Alegre, RS, BR

• Responsável pelas estratégias de growth e conteúdo.
• Tráfego Pago, CRO, Inbound, CRM (HubSpot), Redes Sociais, Blog e Podcast.
• Liderança de time multidisciplinar de marketing.
• Gestão de indicadores.

- Marketing as a service para empresas de diferentes setores- Mentoria para Empreendedores, Líderes e Startups- Construção de estratégia e planejamento de marketing, performance e conteúdo- Workshops e cursos sob demanda- Desenvolvimento de time de marketing e peformance- Gestão de fornecedores externos

- Responsável pela gestão dos canais digitais das marcas Freesurf, Code e LRG, liderando oplanejamento e execução das estratégias de marketing e comunicação.- Liderança do time de marketing digital e e-commerce.- Responsável pela estratégia e ações de growth para o e-commerce das marcas.- Gestão de indicadores e orçamento da área

• Responsável pelas estratégias de captura, nutrição e conversão.
• Liderança dos times de Inbound, CRM, CRO, Redes Sociais, Mídia Paga e Comunicação.
• Uso de metodologia de testagem e melhoria contínua.
• Gestão de indicadores, KRs e orçamento da área.
• Liderança e desenvolvimento de pessoas, com time multidisciplinar de mais de 20 pessoas.

• Líder da Frente de Negócio de Renda Variável.
• Responsável pelas estratégias de produto e negócio da FN, realizando lançamentos deinfoprodutos e respondendo por mais de 40% da receita total da empresa.
• Responsável pelas estratégias de CRM, Inbound, Redes Sociais e Mídia Paga da FN.
• Gestão de pessoas, liderando time multidisciplinar de 8 pessoas.

- Development of audience growth strategies in all social media channels- Development of strategies for capturing Leads - Responsible for managing projects and processes in the area, using tools for continuous improvement - Management of indicators and budget of the area - People management and development

Porto Alegre, Rio Grande Do Sul

- Responsible for the management of Sesi, Senai and IEL brands, leads product positioning and launches strategies- Management of brands websites and social networks, content strategy and metrics monitoring- Strategic marketing and branding planning- All line communication, focused in the business challenges- Leadership and people development, with 18.

Porto Alegre E Região, Brasil

- Responsible for Zero Hora and GaúchaZH brands. Leading subscriber acquisition, relationship, use and retention strategies. - Digital demand generation strategy, inbound marketing, content marketing.- Data driven marketing: analysis and reporting of KPIs to the board.- Management of agile teams.

Porto Alegre E Região, Brasil

- Responsible for Grupo RBS brands such as RBS TV, Zero Hora and Rádio Gaúcha. Leading products positioning and launches strategies.- Strategic advertising planning, collaborating with the business challenges of RBS brands and products.- Leadership and development of people with 9 employees on the team.- Monitoring, analysis and reporting of results for.

Porto Alegre E Região, Brasil

- Economic and strategic analysis of new business and products, developing and managing projects.- Monitoring revenue and audience results for Grupo RBS newspaper products, analyzing data and scenarios and proposing solutions.- Constant relationship with planning, market, advertinsing and journalism department.

Porto Alegre E Região, Brasil

- Planning of brand and product strategies in Diário Gaúcho newspaper. Leading brand positioning projects, launching new products and promotions. - Responsible for the creation of the Demand Generation area in marketing newspapers. Leading strategies for selling subscriptions and promoting content on digital media (programmatic media, social media, display.

Porto Alegre E Região, Brasil

• Sharing the commercial strategy for board and sales force through the development of exclusive content and presentation (Leaders Meeting, Sales Meeting).
• Leadership of the Sales Force Engagement Plan, including two months of research, one month of content creation, two months of field delivery and then management of results and support of the plan for Managers and Sales.
• Leadership of the Camarim de Maquiagem project in the southern region. Encouraging sales in this category to more than 1,000 consultants per month.
• Support in the development, dissemination and evaluation of training (Brand, Management and Products) for Managers and Sales Force.
• Construction of the Strategic Planning for the area for the next four years.
• Data analysis, results reporting and construction of action plans.

Porto Alegre E Região, Brasil

• Monitoring, analysis and presentation of Natura's results for regional board (Kantar World Panel, Sipatesp).
• Support the development and conduction of brand and product activations in the region. Partnerships with shopping malls and regional midia.
• Leadership in the construction, development and delivery of research in the Perfumery category, which gave rise to the regional project Paraná Plan and brought gains in revenue and market share in 2013.

Porto Alegre E Região, Brasil

• Support the corporate sales team.
• Market and competition analysis.

Porto Alegre, Rio Grande Do Sul, Brasil

• Apoio à área de compras
• Relacionamento, realização de orçamentos e negociação com fornecedores

Porto Alegre E Região, Brasil

• Support the process of implementing the quality program.
• Support the purchasing area: relationship with suppliers and negotiation.

Especialização, Branding De Conexão

Bacharel Em Administração, Marketing