Consulting companies on full funnel business strategy, marketing strategy & implementation. Covering areas around Brand, Marketing, Product.

Holded is a series B SaaS startup that offers a business operating system to SMBs, allowing them to manage invoicing, accounting, projects, operations, inventory, and databases in one single place.I am managing a cross-functional team consisting of Marketing, Sales, Content, Design, and Growth Ops. Objective is to drive new MRR by scaling channels & markets.

Performance Marketing Manager leading a cross-functional team of Paid Marketers, Data Scientists, Designers and Copywriters.

Aramish is a non-profit organisation founded with the aim of providing free health education and health services to the people of Afghanistan. Still in the development stages, Aramish aims to create video content, organise events, and provide online health clinics that will educate and support patients. Aramish was founded by two Afghans from London, with the hope of playing an integral part in the betterment of the health services of Afghanistan, and the health of the Afghan people.

Responsibility for servicing both centrally executed campaigns in multiple languages as well as coordinating and leading strategic directions across Gillette’s top 17 markets. Leading a team of 2 colleagues and working closely with 4 external agencies, managing the strategy for an annual advertising budget of £15m+ and reporting directly to the Global Digital Head of Gillette in Boston.- Worked with senior client stakeholders to define and deliver transformational Search & SEO… Show more Responsibility for servicing both centrally executed campaigns in multiple languages as well as coordinating and leading strategic directions across Gillette’s top 17 markets. Leading a team of 2 colleagues and working closely with 4 external agencies, managing the strategy for an annual advertising budget of £15m+ and reporting directly to the Global Digital Head of Gillette in Boston.- Worked with senior client stakeholders to define and deliver transformational Search & SEO strategies across 17 markets- Planning, implementing, optimising and managing paid search campaigns for UK, DE & FR markets leading to double-digit improvements in all main KPIs- Leveraging insights within execution to inform Search strategies for specific markets (i.e. India)- Strong client facing experience, leading QBRs in Boston with presentations that spanned from 4-6 hours- Gillette moved up to rank #1 in, L2’s Digital IQ Index, the ‘Top 10 U.K. FMCG Brands in Digital’ Show less

Experience working across search, display and YouTube campaigns within the International Search and Biddable team.- Assisting in the planning and execution of paid search/PPC campaigns across multiple platforms, including Google (GSN, GDN, YouTube and Gmail) and Bing- Optimising and monitoring campaign performance at all levels- Producing regular performance reports to aid decision-making for current and future activity- Developing expertise in relevant external tools, such… Show more Experience working across search, display and YouTube campaigns within the International Search and Biddable team.- Assisting in the planning and execution of paid search/PPC campaigns across multiple platforms, including Google (GSN, GDN, YouTube and Gmail) and Bing- Optimising and monitoring campaign performance at all levels- Producing regular performance reports to aid decision-making for current and future activity- Developing expertise in relevant external tools, such as Google Analytics and DoubleClick Search- Overseeing and managing financial bookings, dealing with all queries in a swift and proactive manner- Managing Search Campaigns with yearly budgets exceeding €1mil+- Award winning results. 'Best Integrated Campaign' for Sony Mobile- Developed strong skills in the areas of tactical media planning (especially Online Search)- Competitive media analysis for P&G brands and Sony Mobile- Online brand strategy development for execution across Europe markets- Improvements in key KPIs for P&G brands through the development of new Search Strategies- Using Tableau, developed and implemented data reporting processes for the VW Group client Show less

Freelance interpreting with Amnesty International on one of their projects to arrange for Afghan Women Human Rights activists to visit the UK and spread awareness of the plight of women in Afghanistan.