Established digital brand positioning by performing in-depth competitor analysis and researching market trends, consumer sentiment and industry insightsTranslated these research findings into a comprehensive digital brand strategy, vision, mission, brand promise and value propositionPerformed detailed audience-mining exercises to establish target segments in tiered levels of specificity, including crafting hyper-targeted personas with consumer narrativesCreated content touchpoints that were consistent, answered to the brand promise, resonated with consumers, posed value and nurtured audiences through the conversion funnel End-to-end digital brand management for clients across multiple business verticals, including go-to-market strategies, short and long term digital growth strategies and management of all outbound communication channelsBuilt and optimized fully-integrated marketing ecosystems around business goals, maximizing conversions, awareness, revenue and other pre-determined KPIsLeveraged UX / UI experience to provide creative direction, design, delivery and support of all websites, mobile apps and creative assets which funneled through online channels

Established company’s first fully-integrated marketing ecosystem, leveraging a hybrid of carefully-vetted partners and in-house platforms to optimize digital revenue channelsDeveloped company’s first reporting dashboard, serving to quantify each month’s marketing efforts across all channels All-encompassing creative direction for hotel portfolio: branding, feel and function for all print and digital marketing assets, with a focus on cohesiveness and brand integrityOnboarded collaboration platform at enterprise level to facilitate a more efficient workflow, track marketing requests, monitor project progress & calendar content across all hotelsGoverned strategy and budgets for all digital channels at both corporate and property levels, including paid & organic search, display, social, retargeting, meta and OTA campaigns Shifted Google Ads ROAS for two hotel properties from 3:1 to 17:1 and 4:1 to 26:1, respectivelyManaged design, development, launch, testing, optimization and maintenance for nine new web propertiesWorked with web dev partners on optimizing both UX and UI for Pivot’s audiences, personally creating first-draft wireframes for websites and landing experiencesLaunched portfolio-wide email marketing program with robust reporting for precise revenue attribution

Audited existing digital efforts and evaluated in-house platforms for effectiveness, cost and business need in order to develop a plan to improve execution / sophisticationExamined digital pipeline and identified opportunities to grow and refine customer experience and engagement through relevant, rich content and timely interactionsLeveraged incoming behavioral / attitudinal data from web sites & digital campaigns to score / qualify audience and associate each record with a stage in the marketing cycle Created executive marketing dashboard which served to quantify digital efforts & results at a high level and illustrate a relationship to sales revenueAdvised in-house creative department on UX best practices for digital assets across desktop and mobile environments Managed development of two new web properties, monitoring milestones and deliverables against development timeline while helping craft online customer experienceLaunched outbound digital channels for B2B websites, including email, paid search, display advertising and social

Provided strategic leadership for the planning, production, execution and analysis of outbound digital marketing within the company’s Resort, Retail, Office & Apartment verticalsManaged planning, development, launch and maintenance of multiple websites and landing experiences across all divisions Developed cross-divisional content calendar system to track active campaigns and ensure optimal balance between user engagement and audience fatigueIntegrated Litmus reporting platform to deliver more robust campaign metrics to divisional stakeholders, including mobile insights, client/device breakdown and geolocation dataRedeveloped email templates to optimize for cross-platform viewing and establish cohesiveness across business segmentsBuilt automation triggers around transactional/behavioral data, yielding a more personalized brand experience for consumersManaged three automated email programs with event-based triggers which deployed offers, surveys and follow-ups to nurture the customer lifecycleInvolved in implementation of journey-based email marketing strategy and tier-based lead scoring models for Pelican Hill Resort to better nurture the buying cycle

Controlled creative process for monthly print and online issuesEffectively managed team of in-house and freelance designersReceived three national editorial design awardsDevised & executed 8-month timeline to completely redesign magazine, consistently meeting or beating progress milestonesManaged redesign of two website versions, vetting out front-end user experience as well as backend CMS infrastructureHeaded complete overhaul of all digital & printed marketing materials for in-house sales staffDesigned and deployed weekly e-mail messaging, aggregating new site content intended to generate site traffic Generated monthly web-based eMagazineOn-site photo direction for nearly every cover shootIntricately involved in pre-press and print production Maintained healthy working relationships with staff members of notable companies such as Disney, KOCE, Fox and KCET

Administered creative process for the west coast office, with a focus on fully-integrated campaigns which seamlessly combined direct mail, e-mail and dynamic web content.Hands-on design, layout and creative direction for mail pieces, print advertising, paid online media & sales materialsManaged multiple prospect/lead databases with thousands of contacts, querying the data to reach targeted demographicsWorked with elite advertising firms through every phase of the creative process, determining common goals, setting milestones and collaborating with them to achieve optimal resultsControlled distribution of marketing collateral to all of agencies nationwide and entire west coast client baseClients included AutoNation USA, Prudential, PGA, NBA, Paine Webber, Morgan Stanley, Met Life, Merill Lynch, CitiBank, Toyota Motors & American Express

Headed projects focused on product branding, identity development and merchandise presentationBranding & identity work for prominent names in the fashion, automotive & entertainment industrySpan of work included intricate print ad campaigns, product catalogs, billboards, posters, brochures and promotional postcardsExtensive experience in product packaging and presentationHeaded conceptualization, design and execution of 5 client websites in addition to print workAudio and video editing for web-based commercials

Designed all training, sales and marketing materialsPersonally designed and maintained three website versionsCreated corporate identity & style guide for all company-branded collateralCreated Flash-based multimedia presentations Audio and video editing for promotional DVDs