Baichen Yan Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Beijing, China

• Planned and designed data pipelines to track key metrics for new playable content and promotional activities. Collaborated with game developers to define data tracking requirements, integrated data calculations with the game server;• Utilized SQL for data extraction, and Python for transformation, processing, and cleaning via Google Clouds;• Applied appropriate models for specific tasks, such as classification models to identify user features for campaign optimization, and time series analysis to predict the in-game economic system.

Beijing, China

Assisted in the whole process of market research projects, including the general research plan and arranging research resources;• Data analysis and result visualization using R studio, Microsoft Office (incl. VBA) and Power BI;• Completed projects: Market survey of Huawei Freebuds; VR market survey; Consumer service survey of SAIC, etc.;

Shanghai, China

Assisted the team with commercial communication with clients;• Monthly pricing and analyzing clients' behaviours using Microsoft Office;• Designed a semi-automatic report workflow for the team;

Master Of Science - Ms, Data Science And Marketing Analysis, 7.06

Bachelor'S Degree, Economic Statistics