Baileigh Johnson Email & Phone Number

United States

Jacksonville, Florida, United States

Grow our clients' businesses, build brand excitement, discover personas, acquire and retain fans, and create lasting affinity that meets their goals via digital marketing strategies, website design, content, communications, and moreExpand our clients' digital footprints via targeted paid and organic search and social, customized email campaigns, innovative digital experiences, segmented customer journey paths leveraging automation, and in-market activations & eventsConduct… Show more Grow our clients' businesses, build brand excitement, discover personas, acquire and retain fans, and create lasting affinity that meets their goals via digital marketing strategies, website design, content, communications, and moreExpand our clients' digital footprints via targeted paid and organic search and social, customized email campaigns, innovative digital experiences, segmented customer journey paths leveraging automation, and in-market activations & eventsConduct in-depth research and produce detailed reporting driven by data and analytics with innovative takeaways/applications for continuous optimizationManage and develop team Senior Specialist and CoordinatorAccomplishments:119% increase in traffic one-year post designing & launching a client's new website13% increase in quality lead volume with $18K annual client cost savings one-year post optimizing a client's Adwords account and campaigns48% increase in organic site visitors one-month post elevating a client's existing site Show less

Jacksonville, Florida Area

Best of Awards 2019 Recipient, ‘Most Inspirational Leader.’Created the brand and demand generation marketing strategy for Adecco Staffing USA to increase market share, drive revenue, and establish Adecco as the staffing partner of choice for the largest Fortune 500 companies in the world.Developed targeted customer journey maps, thought leadership content, surveys, and more for multi-platform nurture campaigns designed to move leads through the sales funnel at crucial moments in… Show more Best of Awards 2019 Recipient, ‘Most Inspirational Leader.’Created the brand and demand generation marketing strategy for Adecco Staffing USA to increase market share, drive revenue, and establish Adecco as the staffing partner of choice for the largest Fortune 500 companies in the world.Developed targeted customer journey maps, thought leadership content, surveys, and more for multi-platform nurture campaigns designed to move leads through the sales funnel at crucial moments in order to acquire, expand, and identify up-sell/cross-sell opportunities for our sales teams.Worked hand-in-hand with the digital team to oversee martech stack, advertising efforts such as account based marketing (ABM,) marketing automation platform success (Pardot,) newsletter & social media strategy, and chatbot performance – all leveraging data science and robust reporting.Partnered with sales leadership to create effective marketing sales support, such as lead routing rules and activity alerts that result in faster MQL to SQL conversions and increased Closed/Won Opportunities.Achieved a sales lead acceptance rate of 74% for all marketing-generated leads.Ensured marketing ROI and project alignment for all team efforts by regularly meeting with members of the C-Suite and creating an ongoing cadence of communication with our field of more than 400+ branches.Managed and developed team Specialist and mentored project teams across multiple departments (PR, design, development, ops, etc.) in executing marketing activities at their highest performance potential. Show less

Jacksonville, Fl

Planned and executed annual multi-platform campaigns for multiple sales units (National Accounts, Enterprise, Small/Medium,) that engaged target audiences, created demand generation, and unveiled new client insights to further enable sales & brand growth.Maintained effective marketing automation (Marketo) and CRM strategy (SalesForce) via customer journey mapping, nurture stream optimization, and lead scoring enhancements.Increased brand newsletter database 400% YOY via… Show more Planned and executed annual multi-platform campaigns for multiple sales units (National Accounts, Enterprise, Small/Medium,) that engaged target audiences, created demand generation, and unveiled new client insights to further enable sales & brand growth.Maintained effective marketing automation (Marketo) and CRM strategy (SalesForce) via customer journey mapping, nurture stream optimization, and lead scoring enhancements.Increased brand newsletter database 400% YOY via improving email deliverability obstacles, revamping the sign-up experience, optimizing placement of forms on our website, and segmenting audiences by both behavioral and demographic information.Grew social media engagement an average of 15% across all platforms YOY via annual social media calendar creation, organic and paid promotion, reputation management, and consistent customer support and dialogue. Show less

Greater New York City Area

Created 360-degree, B2B and B2C integrated marketing programs and events for core fine jewelry & watch business accounts such as Bulgari, Cartier, Chopard, Breguet, Jaeger-LeCoultre, and Patek Philippe that engaged our reader database, created brand affinity, and expanded share of wallet with existing clients.Broke 7+ targeted new accounts through custom campaign development – third highest profit growth brand within Hearst portfolio in 2016.Directed 45+ account partnerships and… Show more Created 360-degree, B2B and B2C integrated marketing programs and events for core fine jewelry & watch business accounts such as Bulgari, Cartier, Chopard, Breguet, Jaeger-LeCoultre, and Patek Philippe that engaged our reader database, created brand affinity, and expanded share of wallet with existing clients.Broke 7+ targeted new accounts through custom campaign development – third highest profit growth brand within Hearst portfolio in 2016.Directed 45+ account partnerships and campaigns from ideation to execution, including strategy, six-figure budgets, digital and social extensions, and post-activation analysis and reporting.Developed and maintained relations with third-party vendors, charity partners, and foundations. Show less

Greater New York City Area

Q1 2015 Marketer of the Quarter.Created compelling B2B direct mail, brochures, flyers, and other sales collateral that highlighted ROI, database capture, and other value propositions that incentivized client sales and brand partners.Lead executor for all events: from tent pole activations with 2K+ attendees, to niche client gatherings.Managed and developed the promotional “It Girls” program, including recruitment of new members, hosting focus groups and creating custom… Show more Q1 2015 Marketer of the Quarter.Created compelling B2B direct mail, brochures, flyers, and other sales collateral that highlighted ROI, database capture, and other value propositions that incentivized client sales and brand partners.Lead executor for all events: from tent pole activations with 2K+ attendees, to niche client gatherings.Managed and developed the promotional “It Girls” program, including recruitment of new members, hosting focus groups and creating custom surveys that unveiled millennial insights for Teen Vogue and partners to best compete in the marketplace. Show less

Greater New York City Area

Liaised with marketing and creative services on special projects that enabled brand and client growth.Audience development and insights, competitive edge analysis, influencer marketing, vendor relations and management, event support, collateral design, and all copywriting for advertorials (both in-book and online)

Greater New York City Area

Reinforced all in-office needs, brand initiatives, and client campaigns that allowed for brand development and activation successIncreased management efficiency by processing invoices, working with legal on all needed licenses, LOAs, and documentation, and managing celebrity talentProject managed monthly, in-book and online promotional pages for advertisers campaignsManaged intern program; responsible for intern growth & development, contributions to the marketing… Show more Reinforced all in-office needs, brand initiatives, and client campaigns that allowed for brand development and activation successIncreased management efficiency by processing invoices, working with legal on all needed licenses, LOAs, and documentation, and managing celebrity talentProject managed monthly, in-book and online promotional pages for advertisers campaignsManaged intern program; responsible for intern growth & development, contributions to the marketing department and editorial teams Show less

Greater New York City Area

Greater New York City Area

Orlando, Florida Area

Orlando, Florida Area

Orlando, Florida Area

Orlando, Florida Area

Jacksonville, Florida Area