- Manage social media strategy, content creation, and community engagement for Bourbon Brothers Smokehouse, Notes Eatery, Phil Long Music Hall, Boot Barn Hall Gainesville, and other VENU brands across Instagram, Facebook, and TikTok- Lead creative direction for ad campaigns, including content ideation, scriptwriting, and targeting to align with brand goals and audience engagement- Oversee website content updates, e-newsletter marketing, and content curation to drive brand awareness and maintain consistent messaging- Coordinate event promotion and digital campaigns, optimizing content for social media to increase visibility and engagement with followers

- Promote dining and travel locations with engaging personal photographs and reels- Maintain partnerships with local businesses by sharing their content to promote to the community- Utilize trending videos and sounds to optimize reach

- Increased Instagram reach by 417% and Facebook Stories reach by 213% through engaging reel and story content- Boosted Reels interactions by 485% using trending audio and optimized short-form video strategies- Promoted events like vegan beer pairings and murder mystery dinners, leading to record attendance

- Community management of all social media platforms including content calendars and creation, photography, weekly long and short form video- Create social influencer and ambassador itineraries and contracts, manage local, regional and national media visits- Actively pursue marketing opportunities, community networking and 400+ partnerships with local businesses- Responsible for the accuracy of website information including partner resources, travel information, event updates, blog creation, and organizational achievements- Manage and work with marketing agency for owned, paid and earned media: website, email, social, and messaging- Use Google Analytics 4 to report website KPIs to the marketing committee, the board and partners- Manage the annual Dining, Shopping and Entertainment Guide (DSG) ad sales, copywriting, budget to highlight local businesses and increase retention- Manage Foodie Friday social media program to give businesses additional promotion each week across social channels and strategize an increase in patrons- Assist in collateral development in print and digital advertising for 10+ annual campaigns, including design review and copy editing for all departments, including Partnership, Visitor Services, and Sales. Includes collaboration with design agency- Author food and drink articles in the Official Vacation Planner and DSG, write blog content

- Connect Yelp members to the website, app, and community events by sending 600+ unique, CTA messages per month- Develop weekly messaging and content to engage members with local and small businesses and other Yelp members

- Assist ~40 students and alumni per month with career planning skills, internship and job search strategies, graduate school preparation, resumes, cover letters, interview techniques, and co-creating goals- Facilitate employer relations by brainstorming recruitment strategies with new and previous employers- Lead marketing committee and manage the center’s social media accounts, email communication, and website editing- Supervise 3 Peer Career Advisors in daily office management tasks and student appointments- Complete research in career development theory, ethical principles in career services, and current career trends

- Completed 134 practicum hours through SAHE master’s program

- Directed technology and event marketing for the 2020 Careers in Student Affairs Institute- Design SAHE marketing materials, attend recruitment events, create the SAHE newsletter, and update social media and the website - Coordinate the graduate assistant interview process, mock job interviews, and the SAHE graduation to assist the program coordinator in supporting students

- Assessed student needs and provided personalized career and academic advising, including course recommendations, degree audits, and career planning.- Utilized EAB Navigate and student records to guide new and continuing students through course registration and academic progress tracking.- Developed comprehensive academic and career plans based on individual goals and program requirements, and provided resources for transfer options and partnerships.- Documented student interactions and maintained up-to-date advising materials to support accountability, program assessment, and student success.- Delivered career advising through individual and group sessions, referring students to appropriate college and community resources when needed.

- Managed a territory of 500+ transfer students, utilizing personalized coaching through advising, email, phone, and text campaigns.- Represented UNC at college fairs, community college visits, and civic events, building relationships with students and administrators.- Developed targeted programming and marketing materials for transfer and nontraditional students, recognizing diverse needs.- Delivered presentations on the university and transfer admission process to small and large audiences.Trained and onboarded new admission counselors to ensure smooth transitions and effective recruitment efforts

- Recruitment travel (in and out of state) representing UNC at college fairs; school-sponsored functions; community college site visits; and community/civic events- Utilized coaching techniques and personalized relationship management with student and high school contacts- Scheduled and planned recruitment travel and events- Gave presentations to small and large audiencess- Trained and onboarded new admission counselors

- Served student administrative assistant functions for the undergraduate admissions office- Greeted prospective students and their families- Processed data and student records- Provided phone and email support to said students through the admissions funnel- Created and maintained training material- Trained new student administrative assistants- Ensured tasks were completed from one shift to another

Assisted students with all aspects of the enrollment process in cooperation with Student Services including: Testing, Financial Aid, Admissions, Advising, Registrar, and Cashier offices