- Holland | Billups (Independent vintage-meets-modern jewelry designer) - Designed and fully set up Shopify website; consult on distribution strategy, product and price optimization, and social media. Creative consulation - photography, copywriting, etc.- Yoga Trade (Online community connecting individuals with yoga-based job opportunities around the globe) - Consulted on podcast launch and expansion strategy; continued sponsorship outreach and episode copywriting / editing- Riccio Italy - consulted on digital marketing and ecommerce strategy

- Lead and grow brand relationships for 12 brands including M.Gemi, Thread Wallets, Gussi, Outer Aisle, and Remi from onboarding to launch and through continued account management, ultimately developing a deep understanding of each business - Develop custom campaign content (copywriting and UX design) and manage through campaign lifetime- Provide straticic insights and opportunities on Messenger channel strategy

- Complex marketing manager overseeing marketing for the W Hotel - Times Square, the W Hotel - Downtown, the W Hotel - Union Square and the W Hotel - Hoboken.- Website content management- Social media management- Creative content strategy- PR agency management

- Worked with VP of Brand Marketing to develop a 360° integrated marketing strategy to solidify the brand experience across all marketing channels (email, social media, display, homepage, digital campaigns, etc.)- Owned email marketing program from strategic content development (creative ideation, copywriting + calendar planning) to testing, segmenting and deploying, ultimately increasing customer engagement, acquisition, and growth- Oversaw external brand partnerships: prospecting, content planning, negotiation, budget management and performance assessment resulting in an expanded brand network, increased site traffic and heightened customer acquisition- Drove social media growth strategy on Facebook and Instagram through organic/paid posts and community engagement leading to over 50% growth in followers, Instagram account verification and an increase in overall brand awareness- Helped conceptualize and coordinate marketing photoshoots and optimized allocation of all creative assets- Ideated and executed digital campaigns and managed paid search agency in monitoring budgets and ad performance, therefore optimizing ROI and increasing digital revenue- Conducted strategic marketing analysis and established and delivered on KPIs to increase growth, customer engagement and to consistently meet performance and revenue targets

- Managed growth strategy and client relationships for FRAME Denim, Truss handbags and A Peace Treaty accessories across 350+ luxury and advanced contemporary accounts through strategic seasonal sales forecasting and market trend analysis- Led competitive research and made recommendations for optimization of product offering and price/value relationships- Promoted brands to major department stores through product training clinics and on-site events- Managed press relationships, planned in-house market events and participated in external tradeshows in NYC and LA

- Brand representative at external tradeshows in NYC, Paris and LA- Planned quarterly in-house markets - Managed critical showroom reporting, event planning and press and brand relationships

- Planned and executed all domestic corporate events (10-250+ attendees) – content creation, budget management, on-site logistics and operations, key speaker coordination, vendor partnership research and relationship cultivation- Product knowledge and new launch expert – developed product and sales training modules for all retail field teams- Leveraged customer experience data to devise solutions to retain at-risk customers and optimize the brand experience