Alliance Partner & Channel Marketing Manager
Irvine, California, Us
In my role, I served as the subject matter expert on Partner Programs, collaborating closely with internal and external stakeholders, including key partners such as Microsoft, NXP, Arrow, Avnet, and WPGA. Acted as the primary point of contact for these partners, working hand in hand to devise comprehensive marketing strategies and execute various co-marketing campaigns across multiple platforms. Demonstrated expertise in forecasting, measuring, and analyzing the impact of all programs in real time, with a willingness to adapt and optimize marketing activities as needed. Led the creation, development, and innovation of campaign creative and collateral materials. Cultivated strong and respected relationships with diverse teams and business stakeholders, fostering an environment of mutual success and effective program planning and execution.