Marketing Assistant
CurrentMarketing Assistant at the Small Business Development Center (SBDC) at Tarleton State University, acquired experience in various aspects of marketing and client management. I organize client information using Neoserra, a tool that tracks interactions and maintains detailed records, ensuring efficient management of our client relationships.I also use Constant Contact to create and send email promotions that inform clients about events and resources. This has strengthened my skills in content creation and email marketing, while analyzing campaign performance helps improve our outreach.I manage social media for the SBDC, creating engaging content using Adobe Express and Canva. I develop posts to promote events, services, and connect with our audience. This role has taught me how to maintain consistent branding and boost audience engagement.I also keep our website updated using Wix Studio, ensuring it reflects the latest news, resources, and events. Additionally, I handle administrative tasks, such as scanning and filing documents into our system, maintaining organization and accessibility for our team.