-Manage the paid advertising strategy across multiple platforms including Meta, Google, Amazon, TikTok, Pinterest and Reddit in US and UK utilizing Paid Social, Display and Search ads-Develop and optimize a data reporting model for tracking key KPIs, connecting marketing efforts to direct-to-consumer sales and engagement-Strategically implemented initiatives that resulted in a reduction in Cost Per Click (CPC), optimizing advertising campaigns and enhancing ROI-Implemented customer retention strategies, resulting in an increase in Lifetime Value (LTV), bolstering overall profitability and long-term customer relationships-Work cross-functionally with web developers and designers to build strong campaign creatives, automate marketing features and attribute digital and offline campaigns to marketing efforts-Manage Shopify ecommerce storefront, including all integrations, API connections, Google Tags and Meta Pixels

-Compiled the daily sales tracker by pulling and entering data from all platforms Reliefband sells/markets on (Shopify, Amazon, Customer Service System) and entered the data into an extensive Excel model, increasing revenues by 220% -Analyzed supply chain goals/needs and worked with contract manufacturers to keep inventory levels stocked to align with sales goals both domestically and internationally with a 99% in-stock rate-Implemented an inventory forecasting model by sales channel to manage inventory and evaluate necessary re-order points

-Used Excel to track various data, such as inventory for major resellers like Amazon and Google Express -Implemented different direct to consumer marketing strategies to increase revenues while helping remove unauthorized resellers from the marketplace-Attended and worked various trade shows such as the Consumer Electronic Show (CES) in 2017 and 2018 in Las Vegas, and several Travel and Adventure Shows in 2019 (Chicago, Boston, Denver, Washington D.C., Philadelphia, Dallas)