Director Of Communications
Seattle, Washington, Us
Managed global PR team group manager and social media manager, advising on strategic initiatives, daily operations and providing coaching and mentorship to ensure strategic alignment under global program. Leadership has resulted in a 270%+ increase in global media citations from 2017-2022.Launched and scaled rapid response/news hijacking program, which resulted in tier one press citation and regular broadcast appearances.Introduced media training program to prepare executives and company spokespeople for press and broadcast engagements. Built internal communications function from the ground up, formalizing communications strategies, processes, and frameworks across seven global offices. Navigated internal communications scenarios including acquisitions, executive moves and changes, department reorganizations, as well as crisis communications events like the COVID-19 pandemic, social justice and return to office/hybrid work changes. Launched company-wide intranet and developed strategies for increasing transparency on business mission as well as enhancing company culture.