Bailey Hopp Email & Phone Number

Portland, Or, Us

Oregon City, Or, Us

•Created a social media audit, social strategy, and content guidelines for Wander Willamette resulting in the following from June-October 2023: 64.5% increase in followers on Instagram, a nearly 7x increase in reach on Facebook through organic social media only, 200%+ increase in followers on Facebook, and a stronger brand presence and awareness through consistent content development and distribution. •Researched, organized, and executed multiple influencer campaigns for Wander Willamette's August Dining Passport initiative: From the ideation stage to post-campaign analytics and follow ups, I managed every step of developing influencer campaigns, reflecting on learnings for future campaigns, and gathering influencer content for repurposing. •Develop regular WordPress blog content: Format and code blog posts on custom WordPress client websites, distribute and promote across the appropriate channels with custom UTM tags, and keep tabs on website traffic performance driven from blog content.Part-time position with IronGlove Studio supporting clients' social media and branding initiatives including but not limited to: Social media content development and scheduling, WordPress blog post creation and publishing, supporting with webpage content development, eCommerce product development and publishing, and strategizing branding opportunities and new initiatives.

Seattle, Washington, Us

•Launched community building efforts around Efficient Growth Slack community, a private, invite-only community for marketers: https://www.efficientgrowth.com/ -- I started scaling the growth of this community in Oct 2022 and by Jan 2023, my team and I have scaled from 428 to over 1,700+ members, more than tripling the community size in one quarter. Weekly active member engagement has also doubled from ~15% to 30% QoQ. As of November 2023, we're now at over 4,100 members and counting!•Organize and execute both in-person and virtual community networking events, ranging from casual Happy Hours to co-marketing events with partners, and monthly Community Chat webinars featuring various community members.•Launched a weekly Efficient Growth Digest newsletter to highlight timely industry news and content of the week, as well as highlighting some key Slack Community Exchanges of the Week from the EG community. •Own Bamboo's company social media profiles & communities; research, develop, and schedule social content across LinkedIn and Twitter, engage and communicate with online communities, partners, and clients.•Support our Paid Media team and lead gen efforts around Efficient Growth Slack community; review new community member requests to join, copywrite new ad copy, report weekly on community growth looking at WoW changes to invites sent to join the community, member growth, engagement metrics, weekly actives, and newsletter sign ups to the weekly newsletter.•Own the Bamboo website and management, including but not limited to: Crafting and publishing new Blog posts and Case Studies, managing our freelance web developer to create new static and temporary landing pages, website pop-ups, mobile and desktop site optimizations and edits, etc. •Own partnership efforts with partners such as Rockerbox, Branch, TikTok, Meta, Google, and Klaviyo. Spearhead co-marketing efforts such as guest blogs, webinars, quotes for social posts and one-off content pieces, etc.

Long Island City, New York, Us

•From August 2021-June 2022, I achieved the following growth on WITHIN's social platforms (LinkedIn, Facebook, Instagram, Twitter): 281.2% increase in impressions, 143.5% increase in total engagements, 219.9% increase in link clicks, 60.3% overall increase in audience across platforms, 272.9% increase in message volume, and 164.9% increase in video views across platforms.•Manage extensive, multi-department projects including events, enterprise content, and lead generation campaigns using Asana, Slack, and email.•Own WITHIN's company social media profiles & communities; research, develop, and schedule social content across LinkedIn, Facebook, Twitter and Instagram, engage and communicate with online communities and clients.•Source and research external, third-party content to share on WITHIN channels and amplify, keeping tabs on industry trends, news and conversations.•Analyze data and monthly/quarterly social reports to adjust strategy and content depending on what's working and what's not, testing new content such as podcasts, text-only posts, LinkedIn Articles, engagement prompts, polls, & more.•Conducted a social media audit, conducted a competitor analysis examining opportunities and seeing what our competitors are doing on social media. From the audit & analysis, crafted a social strategy to assist in KPI/benchmark setting, tactics & goals per platform, and objectives.•Live community management & engagement around industry events and WITHIN owned events/webinars.•Content development & management for our CEO/Founder's LinkedIn; developing thought leadership, engaging & networking with industry pros, partners, prospective clients, and proactive outreach via our CEO's network.•Extensive monthly + quarterly reporting on social media metrics: Follower growth, engagement, reach/impressions, video views, and traffic from social media referrals. In addition, setting & exceeding tangible, quarterly goals and metrics to report on in the upcoming quarter.

Seattle, Washington, Us

•Manage and grow online social media communities with audiences of upwards of 100,000+ followers for multiple clients in industries from consumer products, education and technology, IT training and B2B.•Establish relationships within client communities on social media by providing top customer service, responding to customer inquiries, escalating issues and proactive outreach to reach our target audiences. •Resolve customer issues and inquiries by directing to the proper team, coordinating technical support and liaising between teams. •Roll out influencer marketing campaigns for one of our B2C clients; researching, outreaching, and contract creation and campaign execution for influencer campaigns relating to the 2020 holiday season and changes that come with that due to the COVID-19 pandemic. •Crisis communications and immediate community management support around COVID-19, the Black Lives Matter movement, and nationwide wildfires. •Daily copywriting, content development, strategy development, influencer collaborations and marketing campaign management for client accounts. •Research, learn and understand how to improve campaigns, connect deeper with our clients’ online audiences and improve/streamline internal systems.

Portland, Oregon, Us

•Working with social media influencers and bloggers for sponsored content and paid promotional posts, drafting contracts, coordinating payment and gifted items from our showroom, and following up on analytics following those campaigns.•Create, run, manage and report on paid ads on social media, specifically Facebook ads. •Report weekly social media reports during our marketing team meeting, reporting on weekly growth across all social media accounts, reporting on paid ads currently running, referral traffic via Google Analytics on social media and sponsored content referrals, reporting on referral traffic and conversions from PR efforts/content, reporting on upcoming projects and goals for the coming week.•Growing our social media followings on Facebook, Instagram, Twitter and Pinterest, scheduling content using Sprout Social and Tailwind, and tracking those posts and campaigns through Sprout Social, Google Analytics, and Shopify; focusing on engagement with our audience and creating relevant content on our platforms.•Using Sketch and Adobe Photoshop to edit and produce images and social media creatives.•Managing our yearly marketing budget for social media, paid advertisements, and partnerships with other publications such as: The Knot, Bridal Musings and Wedding Chicks. •Writing blog content for our website, uploading articles and writing SEO for our blog. •Managing different holiday campaigns, social media giveaways, and to-do lists for the marketing department using Basecamp (project management).•Planning events for influencers and bloggers, coordinating vendors and planning.•Working with our Email Marketing and Visual Asset Managers to create content and work to cross-message on our platforms and create consistency for our brand.•Create and coordinate social media campaigns through platforms such as: TRIBE, Cirqle, and BrandSnob.•Work with photographers and vendors to coordinate product loaning for Styled Photoshoots.

Portland, Or, Us

•Requirement to get certified in Google Adwords and Google Analytics•Advance University online eLearning courses such as: SalesForce learning path, SEO/SEM Learning Paths, Content Marketing Learning Path, Targeted Emails, Web Development, Print, etc. •Creating Monthly Advertising Reports for our Retail clients; focusing on conveying and showing the results for different elements of their campaigns including In-View Time, Impressions Complete, and Exposure Time, specifically. •Working with XpanseNet and Burthub platforms to find information and additional resources for our Advertisers and reports, including looking at and creating Spec Ads.•Working on MatchCraft to create Advertising Display and SEM/SEO Reports for our clients. Some of these reports have been for clients that include: McMenamins, Portland Saturday Market, Mattress Warehouse USA, and UNeek RV Center. •Seminars on Personal Branding; Customizing your social media accounts, consistency across all platforms, crafting your personal passions within your career, "why do we do what we do?"•Work with Salesforce and SalesLoft software for leads, opportunities, and Chatter platforms.•Attending lectures and seminars led by our Corporate representatives on our company, Why We Matter, our values and company ideals, etc. •Attend Sales Calls with our current Account Executives and Account Managers.•Attend ‘Digital Refresher’ seminars put on by our company once a week, some topics we have covered include: Lat/Long Targeting, SEM/SEO, Native display advertising/Homepage takeovers, and Digital Video.

REMOTE POSITION - No longer based in London, working from Portland, OR.•Completing many of the same roles as my Editorial Intern position, but more Editor tasks.•Scheduling all social media posts for Facebook and Twitter through the Buffer platform.•Compiling lists of brands and companies to work with for advertising purposes.•Working with new Interns on the Editorial side of Taylor Magazine, overseeing their tasks. •Growing our platforms through engagement and trending topics on social media

•Social media management and engagement such as; creating Instagram posts for our 22k+ audience, commenting and engaging with our readers and online community to build audience base and magazine readership, and reaching out to potential influencers and celebrities for interview or brand opportunities. •Organizing our email inboxes and responding to writers, publicists, and influencers. Some recent interviews we’ve done include Thomas Rhett, Girl With No Job, Violetta Komyshan, Kristen Doute and Laura Perlongo.•Managing our Editorial Calendar, scheduling our writers' articles to be published, working with the Editor in Chief on WordPress to proof-read and review articles for our website.•Writing articles for our website, sharing on social media, conducting interviews. •Working with brands for paid advertisements on our Instagram, Facebook, and Twitter platforms.•Creating new spreadsheets with UK and US Universities to reach out to; approaching new writers and contributors. •Creating monthly 'content calendars' to email out to all of our Contributing Writers; providing monthly themes and ideas for the writers' to focus on.•Writing the Editorial portion of the Taylor Magazine handover document, which is used to guide new interns with the tasks and step-by-step ways of completing certain key items on the Editorial side. •Creating documents and lists of new bloggers and influencers to reach out to for interviews, guest post pieces, and Instagram competitions.

Portland, Or, Us

•Conducted background checks for new employees, SDI assessment training and organization, File audit of all active employee files, making sure they are accurate and up to date, File audit of all active and terminated employee I-9 files.•Patient profile merging online using EPIC Software.•Creating Excel spreadsheets for active/terminated employee audit, Editing and organizing the HR and SDI Wiki pages on company hub website.•Researched and wrote short essay on Oregon state file retention laws and conducts.•Created new hire folders for personnel and benefits files, Attended new hire and new management meetings with our managers, Reconciled HR bills for UNUM and Nationwide, Created documents for the internship program including a slideshow showcasing what we've learned.•Electronic filing of employee Performance Development Training invoices, Learned how to create a JIRA ticket for problems within the office/electronically, Updated employee emergency contact sheets and personal data sheets.•Created Key Business Processes for different HR systems and guidelines, Created a KBP for filing new employee files, Job shadowed our managers during HR-focused seminars and meetings. •Updated an org chart with every OCHIN employees' job position, manager(s), teammates, and department to be put on the OCHIN Wiki page for all employee access.

Portland, Or, Us

•Organized office supplies in storage closets and backrooms, filed health care files in cabinets to be electronically processed online.•Completed multiple errands for office staff such as; making copies, setting up conference rooms for online meetings, organizing kitchen goods and drinks, delivering packages from front desk to allocated staff member.•Set up desks and utilities for new staff members/other interns joining for the summer, aided any member that needed help, learned how to successfully operate in an office setting.

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs

Diploma