Bailey Keefe

Bailey Keefe Email and Phone Number

Director of Creative at The ONE Group @ The ONE Group
Bailey Keefe's Location
Newport Beach, California, United States, United States
About Bailey Keefe

🔳 Versatile Creative Director with 18 years of advancing leadership experience and instrumental in steering creative vision and direction within corporate settings, along with executing a multitude of branding, media, and graphic design freelance projects. Diverse clientele spans across various industries, including healthcare, restaurants, and notable celebrities🔳 Broad spectrum of work reflects versatility and capacity to tailor creative solutions to a wide range of sectors, major campaigns, and marketing projects🔳 Passionate leader of people with extensive experience managing, training, and inspiring teams of creatives including graphic designers, artists, and other specialists, while ensuring alignment with the overall vision and creative strategy🔳 Lead and engage in highly collaborative communications with all levels, partners, clients, and members. Ensure transparency and present creative concepts by using deep knowledge, and professionalism🔳 Strategic acumen includes oversight to paid media channels, social media platforms, website, email marketing campaigns, and in-restaurant marketing collateral, and establish goals for current brand creative efforts🔳 Offer comprehensive art direction for video content, encompassing everything from conceptualization to final execution. Provide strong proficiency in menu engineering and the strategic placement of items to enhance both sales and guest experience🔳 Review and approve all creative materials before they are released, ensuring that they meet the desired quality and effectively communicate the intended message🔳 Technical proficiency includes Adobe Creative Suite (InDesign, Photoshop, Illustrator, Bridge, and Acrobat), Microsoft Office, Chrome, Project Management software, Asana, SlackCore Competencies ◾️Creative Vision & Execution ◾️ Presenting Creative Concepts ◾️ Source Talent ◾️ Creative Brand Strategy ◾️ Establish Creative Goals ◾️ Manage Approval Process ◾️ Persuasive Presenter ◾️ Budget Management ◾️ Senior-Level Leadership

Bailey Keefe's Current Company Details
The ONE Group

The One Group

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Director of Creative at The ONE Group
Bailey Keefe Work Experience Details
  • The One Group
    Director Of Creative
    The One Group Sep 2013 - Present
    Denver, Colorado, Us
    ◼️ Spearhead the scalable development of creative materials, ensuring consistency across all existing and future location, and establish comprehensive brand guidelines for an existing brand experiencing swift expansion both within the US and internationally◾️ Initiative focuses on creating uniformity in brand materials across all locations, while also developing targeted outreach materials for local restaurant teams and event sales. Key strategy was the promotion of national programming over individual local-level initiativeso Brand saw significant growth, expanding from 7 STK units in 2013, with a revenue of $125.7MM, to 27 units by the end of 2023, achieving a revenue of $316.6MM. Notably, STK was listed publicly in 2013 and traded on NASDAQ, marking a significant milestone in its growth trajectory◼️ Revamp, revitalize, and rebrand the look and creative guidelines for newly acquired Brand Kona Grill (24 Units)◾️ Utilize existing company data and sale information to establish the most successful programing and offerings to create attractive collateral appealing to existing audience◾️ Optimize messaging and streamline creative for constantly evolving digital mediums emphasizing our new direction as a Vibe dining American Grill◾️ Successful maintaining consumer trust in the brand and increase database opt ins as well as social media presence ◾️ Produce substantial double digit growth year over year as new locations increased profitability, and successful launching takeout and delivery services to maintain sales during covid lockdowns
  • The One Group
    Art Director
    The One Group Sep 2013 - Present
    Denver, Colorado, Us
    ◼️ Direct and produce a series of venue, lifestyle, and food photo shoots to enhance brand materials, a task undertaken almost immediately within the first few months of my tenure. Within 30 days of joining the company the branding went public◼️ Alignment with ambitious "Road to a Billion" growth strategy, which entails a rapid increase in store openings, including additional brands and global locations as well as airport outlets, focus has been on optimizing marketing materials and streamlining the ordering process for both in-store sales and outreach activities◾️ Collaborate with a major printing group to establish an in-house ordering platform for a variety of marketing and stationery items, ensuring easy access to business cards, takeout packaging, and other promotional materials◾️ Enhance marketing agility by expanding the team by hiring two additional designers, who are responsible for managing rapid programming and menu updates◾️ Strategic approach in bulk ordering and inventory management not only saves an average of $200 per order but also keeps our collateral consistently up-to-date and aligned with our brand identity. System simplifies the process for managers to order business cards and is designed to scale seamlessly with the opening of each new location
  • Various
    Freelance Work
    Various Mar 2009 - Dec 2014
    ◼️ Developed a comprehensive suite of marketing materials including postcards, email campaigns, posters, and logo/identity concepts for new restaurants - David Burke Group (2013-2014)◼️ Crafted an engaging media kit to enhance brand visibility and outreach - Dr. Konstantin Vasyukevich M.D. (2013)◼️ Designed and produced packaging, postcards, posters, and point-of-purchase displays to elevate brand presence - Body Works / Relaxzen (2013) ◼️ Created a capabilities deck for the McDonald's Chicken McBites product launch, showcasing innovative marketing strategies - The Narrative Group (2012)◼️ Developed logo and brand identity, and designed and built a new website/travel blog (leeabbamonte.com), enhancing digital presence - Lee Abbamonte (2012)◼️ Boosted social media engagement with custom Facebook tabs and Twitter content, and designed a look book for new product lines - Vicemerchants (2011 - 2012)◼️ Produced a compelling PowerPoint presentation, effectively communicating key marketing concepts - Utalkmarketing (2011)◼️ Created website layouts, logos, and collateral for various non-profit clients, enhancing their brand identity and online presence – Luminys (2009 – 2010)◼️ Executed targeted email campaigns to drive brand engagement and customer loyalty - Kwiat (2010)◼️ Designed web banners for insatiablecritic.com, enhancing the website's visual appeal and user engagement - Gael Greene (2009)◼️ Developed and managed email campaigns, effectively communicating the brand's message and promotions – Blueprint Cleanse (2009)
  • Rocketdog Nyc
    Senior Art Director / Graphic Designer
    Rocketdog Nyc May 2012 - May 2013
    New York, Ny, Us
  • Bowlmor Lanes
    Art Director
    Bowlmor Lanes Oct 2006 - Mar 2012
    ◼️ Developed and produced marketing campaigns across an array of traditional and digital platforms, helping to create the look and feel of the Bowlmor brand as the company experienced rapid growth and expansion across the country◼️ Personally directed all of the art and design for our brand, corporate and subsidiary websites including campaign microsites, promotional materials, logos, and signage

Bailey Keefe Education Details

  • School Of Visual Arts
    School Of Visual Arts
    Advanced Html And Css
  • School Of Visual Arts
    School Of Visual Arts
    Advanced Photoshop
  • California State University, Long Beach
    California State University, Long Beach
    Graphic Design

Frequently Asked Questions about Bailey Keefe

What company does Bailey Keefe work for?

Bailey Keefe works for The One Group

What is Bailey Keefe's role at the current company?

Bailey Keefe's current role is Director of Creative at The ONE Group.

What schools did Bailey Keefe attend?

Bailey Keefe attended School Of Visual Arts, School Of Visual Arts, California State University, Long Beach.

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