Bailey Keefe Email & Phone Number

Denver, Colorado, Us

◼️ Spearhead the scalable development of creative materials, ensuring consistency across all existing and future location, and establish comprehensive brand guidelines for an existing brand experiencing swift expansion both within the US and internationally◾️ Initiative focuses on creating uniformity in brand materials across all locations, while also developing targeted outreach materials for local restaurant teams and event sales. Key strategy was the promotion of national programming over individual local-level initiativeso Brand saw significant growth, expanding from 7 STK units in 2013, with a revenue of $125.7MM, to 27 units by the end of 2023, achieving a revenue of $316.6MM. Notably, STK was listed publicly in 2013 and traded on NASDAQ, marking a significant milestone in its growth trajectory◼️ Revamp, revitalize, and rebrand the look and creative guidelines for newly acquired Brand Kona Grill (24 Units)◾️ Utilize existing company data and sale information to establish the most successful programing and offerings to create attractive collateral appealing to existing audience◾️ Optimize messaging and streamline creative for constantly evolving digital mediums emphasizing our new direction as a Vibe dining American Grill◾️ Successful maintaining consumer trust in the brand and increase database opt ins as well as social media presence ◾️ Produce substantial double digit growth year over year as new locations increased profitability, and successful launching takeout and delivery services to maintain sales during covid lockdowns

Denver, Colorado, Us

◼️ Direct and produce a series of venue, lifestyle, and food photo shoots to enhance brand materials, a task undertaken almost immediately within the first few months of my tenure. Within 30 days of joining the company the branding went public◼️ Alignment with ambitious "Road to a Billion" growth strategy, which entails a rapid increase in store openings, including additional brands and global locations as well as airport outlets, focus has been on optimizing marketing materials and streamlining the ordering process for both in-store sales and outreach activities◾️ Collaborate with a major printing group to establish an in-house ordering platform for a variety of marketing and stationery items, ensuring easy access to business cards, takeout packaging, and other promotional materials◾️ Enhance marketing agility by expanding the team by hiring two additional designers, who are responsible for managing rapid programming and menu updates◾️ Strategic approach in bulk ordering and inventory management not only saves an average of $200 per order but also keeps our collateral consistently up-to-date and aligned with our brand identity. System simplifies the process for managers to order business cards and is designed to scale seamlessly with the opening of each new location

◼️ Developed a comprehensive suite of marketing materials including postcards, email campaigns, posters, and logo/identity concepts for new restaurants - David Burke Group (2013-2014)◼️ Crafted an engaging media kit to enhance brand visibility and outreach - Dr. Konstantin Vasyukevich M.D. (2013)◼️ Designed and produced packaging, postcards, posters, and point-of-purchase displays to elevate brand presence - Body Works / Relaxzen (2013) ◼️ Created a capabilities deck for the McDonald's Chicken McBites product launch, showcasing innovative marketing strategies - The Narrative Group (2012)◼️ Developed logo and brand identity, and designed and built a new website/travel blog (leeabbamonte.com), enhancing digital presence - Lee Abbamonte (2012)◼️ Boosted social media engagement with custom Facebook tabs and Twitter content, and designed a look book for new product lines - Vicemerchants (2011 - 2012)◼️ Produced a compelling PowerPoint presentation, effectively communicating key marketing concepts - Utalkmarketing (2011)◼️ Created website layouts, logos, and collateral for various non-profit clients, enhancing their brand identity and online presence – Luminys (2009 – 2010)◼️ Executed targeted email campaigns to drive brand engagement and customer loyalty - Kwiat (2010)◼️ Designed web banners for insatiablecritic.com, enhancing the website's visual appeal and user engagement - Gael Greene (2009)◼️ Developed and managed email campaigns, effectively communicating the brand's message and promotions – Blueprint Cleanse (2009)

New York, Ny, Us

◼️ Developed and produced marketing campaigns across an array of traditional and digital platforms, helping to create the look and feel of the Bowlmor brand as the company experienced rapid growth and expansion across the country◼️ Personally directed all of the art and design for our brand, corporate and subsidiary websites including campaign microsites, promotional materials, logos, and signage

School Of Continuing Education, Advanced Html And Css

School Of Continuing Education, Advanced Photoshop

Bfa, Bachelor Of Fine Arts, Graphic Design