Driven and passionate student currently working for University Special Events gaining skills alongside strong leadership as VP of communications at Alpha Xi Delta. As well as representing Betty Booze and The Long Drink Company as a Brand Ambassador. With a history in event planning, social media management, and strategic marketing initiatives, I have excelled in my roles. All of these experiences have developed an incredible work-life balance where I am able to achieve certifications, goals, and extracurriculars.
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Brand AmbassadorBetty BoozeBoise, Id, Us -
Brand AmbassadorThe Long Drink Company Sep 2024 - PresentRepresenting Long Drink, I hosted off-premise tasting events and engaged with store managers and liquor managers. I also interacted with customers to enhance their experience with Long Drink and increase sales within the stores. Additionally, I sampled at golf tournaments to further promote the brand. -
Brand AmbassadorBetty Booze Sep 2024 - PresentBoise, Idaho, United StatesRepresenting Betty Booze. Hosted Off Premise tasting events and interacted with Store managers/Liquor ManagersInteracted with customers for a great experience with Betty Booze & boosted sales within stores. -
University Special Events CoordinatorBoise State University Sep 2024 - PresentBoise, Idaho, United StatesI support University Special Events by managing all logistics from conception to completion, including facility selection, contract negotiations, and coordinating food, audio/visual services, and entertainment. I contribute to creative briefs and marketing plans, collaborate with the Office of Communications and Marketing on promotional materials, and oversee guest list management. Utilizing project management tools, I ensure effective communication and adherence to deadlines while coordinating with campus services for seamless event execution. -
Vice President CommunicationsAlpha Xi Delta Jan 2024 - PresentSupervised officers on my team involved with internal and external chapter relationsConceptualized and implemented chapter's public relations and marketing plans using forms of social media and eventsMet with and collaborated with several merchandising companiesManaged social media, merchandise, alumni relations, and newslettersManaged a TikTok account with 15,000+ followersPlanned Parents weekend, Mom's Weekend,Dad's weekend, and alumni events. (each event having 150+ people with food and activities for all) -
Member Of Alpha Xi Delta Epsilon Psi ChapterAlpha Xi Delta Sep 2021 - Present -
External Marketing DirectorAlpha Xi Delta Jan 2023 - Dec 2023Contributed to the planning of Parent’s Weekend, Mom’s Weekend and Alumni Events.Worked with companies to supply merchandise as well as brands for collaborations.Introduced Alpha Xi to our most recent merchandising company that we have used by reaching out and organizing several meetings with Quokka Brew gaining new information on their merchandising company before presenting them to the sorority. -
Sales InternSouthern Glazer'S Wine & Spirits Jun 2024 - Aug 2024Union City, California, United StatesWorked on the field with Chain Sales Managers, Direct Sales Delivery, Signature, and General Market, strengthening my consultative sales skills.Created a national intern project for 818 Tequila coming up with and providing an off-premise trade program with the goals of boosting sales, brand awareness, and product loyalty.Gained knowledge on the spirits and wine industry within various leaders of the company and tastings/classes -
Leasing AgentSubtext Oct 2022 - Mar 2024Boise, Idaho, United StatesResponsible for all aspects of leasing, marketing, and maintaining positive resident relations. Conduct all functions necessary for closing a sale, making appointments, generating leads, and conducting tours. Used marketing collateral on both Instagram and TikTok to increase occupancy number with successful promotional strategies.Utilize sales and marketing strategies to increase property traffic.Community and Business Outreach -
Campus RepresentativeVictoria'S Secret Pink Jun 2022 - Jun 2023Boise State UniversityCampus representative for PINK. Created digital marketing graphics and marketed merchandise. Managed and created PINK sponsored events on campus.Interviewed and chose a team of 5 girls both Fall and Spring semester to build a team dedicated to marketing and community outreach.Controlled and created content for all aspects of social media including TikTok, Instagram, Facebook, Twitter, and Bereal. -
Freshman LiasionVictoria’S Secret & Co. Sep 2021 - May 2022Created weekly graphics and content that tailored to the Boise State class of 2025Created events and planned them accordinglyAssisted campus representatives on their team
Bailey Peterson Education Details
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Senior -
High School Diploma
Frequently Asked Questions about Bailey Peterson
What company does Bailey Peterson work for?
Bailey Peterson works for Betty Booze
What is Bailey Peterson's role at the current company?
Bailey Peterson's current role is Brand Ambassador.
What schools did Bailey Peterson attend?
Bailey Peterson attended Boise State University, Alhambra Senior High School.
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