Bailey Thomas Email & Phone Number

Carrollton, Ga, Us

Drive lifecycle and launch strategies across omni-channel campaigns, collaborating with cross-functional teams to align organizational goals with actionable marketing initiatives and messaging strategies for segmented audiences across the sales cycles to drive demand and lead generation.• Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries• Working in conjunction with the Product Marketing Manager align product positioning and messaging by understanding and refining market segment needs and customer personas• Propose, develop, implement, and test marketing campaigns across all appropriate advertising & marketing channels which may include lead generation, thought-leadership programs, event marketing, etc. to achieve the marketing strategy and business objectives

Carrollton, Ga, Us

Responsible for driving lifecycle and launch strategies while working cross-functionally with diverse teams of creatives, sales, product managers, and subject matter experts with passion for aligning organizational strategy with executable objectives delivered to a diverse, omni-channel customer base.• Develop brand positioning and launch strategies to B2B, B2C, ecommerce, and digital marketing campaigns for concurrent assignments under tight deadlines for multi-year marketing plans and product roadmaps for two platforms• Led a marketing team, in collaboration with product management and sales teams, in the rebrand, brand position, and platform launch of four acquired brands totaling over 8,000+ skus with a projected annual revenue of $40 million• Leverage KPI reporting to make data-driven insights for campaign developments driving consumer sales and monthly impressions across social platforms (LinkedIn/Instagram) and publications targeting the Residential and Commercial market segments• Cultivate lifecycle marketing and content strategy in collaboration with a team of over 40+ creatives, sales, and product managers• Advise senior leaders in sales, distributor partners, and agent reps to develop alignment for marketing initiatives and create campaign materials to support new and existing product adoption—on time and on budget • Structured & process-oriented approach driving digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement through proven communication• Work in partnership with sales and product teams to support tradeshows, giveaways, and new product launches to assist wholesale sales team in gaining incremental sales and boost brand awareness for ED Wholesale, STAFDA, ad MRO channels

Washington, District Of Columbia, Us

Responsible for delivering programs to 9 counties. Also responsible for leading cross functional teams for program launches (marketing, management, payment limitations, compliance, sales).• Explained 8 individualized program provisions and led marketing awareness to >13,000 producers amidst a changing environment• Led monthly district technology seminars for 159 counties and aligned curriculum calendar with external departments• Maintained allocation controls, monitored seven figure budget activities, and processed payments for over 500 accounts

Newport News, Virginia, Us

Ferguson is North America’s leading value-added distributor across residential, non-residential, new construction and repair, maintenance with $23 billion revenue, 34,000 suppliers, and more than 1 million customers.Led cross-functional teams in all aspects of product design including interface, electronics, and in-home and field testing/consumer research. • Built comprehensive marketing, email, and social media scorecards used for ad hoc analysis on KPIs• Provided recommendations to drive improvements in email open rates, click through rates, and conversions• Performed A/B testing to identify elements driving customer purchase decisions• Collaborated with design and product teams to formulate actionable measures to drive sales

Carrollton, Ga, Us

• Led the data reporting for multiple brands to measure KPIs and understand consumer behavior • Executed ecommerce strategy on Amazon Seller by leveraging SEO, consumer relevant content, promotions, and ROAS

Carrollton, Georgia, Us

Tisinger Vance, P.C., a general practice firm, has been providing business and personal law services throughout the state of Georgia since 1922 with a commitment to providing efficient and effective legal services, maintaining the highest standards of professionalism and ethics in banking and finance, business litigation and transactions, cooperatives, criminal, divorce, government, healthcare, insurance defense, medical malpractice, probate, and real estate law. • Maintain efficient inventory and filing records, documentation of tasks, process client payments, and secure accurate transactions