Bailey Thomas Email and Phone Number
Bailey Thomas work email
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Bailey Thomas personal email
Experienced marketing professional with 5+ years in growth marketing, specializing in multi-channel campaign management, data analytics, and customer journey optimization. At #Southwire, North America's largest wire and cable company, I drive lifecycle and launch strategies for omni-channel initiatives across #B2B, #B2C, #ecommerce, and #digital marketing. I’m skilled at aligning organizational goals with data-driven marketing solutions to achieve measurable results.I have a proven history of exceeding business objectives through performance-focused strategies and cross-functional collaboration. My expertise includes working closely with teams of creatives, sales, product managers, and other stakeholders to deliver impactful marketing initiatives on time and within budget. I’m passionate about using data to inform decisions, optimize campaigns, and enhance customer engagement throughout their journey.Key Strengths:* Growth Marketing & Campaign Strategy: Expertise in designing and scaling marketing campaigns that drive measurable results and maximize ROI.* Data Analytics & Performance Optimization: Skilled in leveraging analytics to refine strategies, monitor KPIs, and uncover actionable insights for continuous improvement.* Cross-Functional Collaboration: Adept at partnering with internal and external teams to deliver integrated marketing initiatives on time and within budget.* Customer Journey Management: Deep understanding of customer behaviors and lifecycle stages to create tailored messaging that drives conversions.I thrive in dynamic environments where I can tackle complex projects, exceed business objectives, and contribute to a culture of continuous improvement.#GrowthMarketing #DigitalMarketing #CampaignManagement #DataAnalytics #CustomerJourney #PerformanceMarketing #OmniChannel #B2BMarketing #B2CMarketing #LifecycleMarketing #StrategicPlanning #CrossFunctionalCollaboration #BrandStrategy #EcommerceMarketing #IntegratedMarketing #SegmentMarketing
Southwire Company
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Integrated Segment Marketing ManagerSouthwire Company Jul 2023 - PresentCarrollton, Ga, UsDrive lifecycle and launch strategies across omni-channel campaigns, collaborating with cross-functional teams to align organizational goals with actionable marketing initiatives and messaging strategies for segmented audiences across the sales cycles to drive demand and lead generation.• Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries• Working in conjunction with the Product Marketing Manager align product positioning and messaging by understanding and refining market segment needs and customer personas• Propose, develop, implement, and test marketing campaigns across all appropriate advertising & marketing channels which may include lead generation, thought-leadership programs, event marketing, etc. to achieve the marketing strategy and business objectives
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Product Marketing CoordinatorSouthwire Company Jun 2021 - Jul 2023Carrollton, Ga, UsResponsible for driving lifecycle and launch strategies while working cross-functionally with diverse teams of creatives, sales, product managers, and subject matter experts with passion for aligning organizational strategy with executable objectives delivered to a diverse, omni-channel customer base.• Develop brand positioning and launch strategies to B2B, B2C, ecommerce, and digital marketing campaigns for concurrent assignments under tight deadlines for multi-year marketing plans and product roadmaps for two platforms• Led a marketing team, in collaboration with product management and sales teams, in the rebrand, brand position, and platform launch of four acquired brands totaling over 8,000+ skus with a projected annual revenue of $40 million• Leverage KPI reporting to make data-driven insights for campaign developments driving consumer sales and monthly impressions across social platforms (LinkedIn/Instagram) and publications targeting the Residential and Commercial market segments• Cultivate lifecycle marketing and content strategy in collaboration with a team of over 40+ creatives, sales, and product managers• Advise senior leaders in sales, distributor partners, and agent reps to develop alignment for marketing initiatives and create campaign materials to support new and existing product adoption—on time and on budget • Structured & process-oriented approach driving digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement through proven communication• Work in partnership with sales and product teams to support tradeshows, giveaways, and new product launches to assist wholesale sales team in gaining incremental sales and boost brand awareness for ED Wholesale, STAFDA, ad MRO channels
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Program TechnicianUsda Farm Service Agency Mar 2020 - May 2021Washington, District Of Columbia, UsResponsible for delivering programs to 9 counties. Also responsible for leading cross functional teams for program launches (marketing, management, payment limitations, compliance, sales).• Explained 8 individualized program provisions and led marketing awareness to >13,000 producers amidst a changing environment• Led monthly district technology seminars for 159 counties and aligned curriculum calendar with external departments• Maintained allocation controls, monitored seven figure budget activities, and processed payments for over 500 accounts -
Performance Marketing AnalystFerguson Enterprises Jul 2019 - Sep 2019Newport News, Virginia, UsFerguson is North America’s leading value-added distributor across residential, non-residential, new construction and repair, maintenance with $23 billion revenue, 34,000 suppliers, and more than 1 million customers.Led cross-functional teams in all aspects of product design including interface, electronics, and in-home and field testing/consumer research. • Built comprehensive marketing, email, and social media scorecards used for ad hoc analysis on KPIs• Provided recommendations to drive improvements in email open rates, click through rates, and conversions• Performed A/B testing to identify elements driving customer purchase decisions• Collaborated with design and product teams to formulate actionable measures to drive sales -
Account Management ContractorSouthwire Company Mar 2018 - Feb 2019Carrollton, Ga, Us• Led the data reporting for multiple brands to measure KPIs and understand consumer behavior • Executed ecommerce strategy on Amazon Seller by leveraging SEO, consumer relevant content, promotions, and ROAS
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Courier/File ClerkTisinger Vance, P.C. Aug 2016 - Mar 2018Carrollton, Georgia, UsTisinger Vance, P.C., a general practice firm, has been providing business and personal law services throughout the state of Georgia since 1922 with a commitment to providing efficient and effective legal services, maintaining the highest standards of professionalism and ethics in banking and finance, business litigation and transactions, cooperatives, criminal, divorce, government, healthcare, insurance defense, medical malpractice, probate, and real estate law. • Maintain efficient inventory and filing records, documentation of tasks, process client payments, and secure accurate transactions
Bailey Thomas Skills
Bailey Thomas Education Details
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University Of West GeorgiaEconomics
Frequently Asked Questions about Bailey Thomas
What company does Bailey Thomas work for?
Bailey Thomas works for Southwire Company
What is Bailey Thomas's role at the current company?
Bailey Thomas's current role is Integrated Marketing Strategy | Data-Driven B2B & B2C Marketing | Strategic Growth Campaign Development.
What is Bailey Thomas's email address?
Bailey Thomas's email address is ba****@****ire.com
What schools did Bailey Thomas attend?
Bailey Thomas attended University Of West Georgia.
What skills is Bailey Thomas known for?
Bailey Thomas has skills like Time Management, Data Analysis, Microsoft Excel, Research, Microsoft Office, Microsoft Word, Microsoft Powerpoint, Microsoft Outlook, Teamwork, Data Entry, Phone Etiquette, Problem Solving.
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