• Manages 9 social media accounts across both the LIMRA and LOMA brands.• On weekly, monthly, and quarterly basis, conducts social media analysis to identify strong performing content and opportunities to garner more impressions and engagements.• Using various social media tools, analyzes data and current trends to make informed strategic decisions about which social media channels to be active on.• Supports social media campaigns which garnered over 33.5M in impressions and 45.6K in interactions• Helps drive more than 2,000 registrations to major conferences through social media campaigns.• Grew social media audience organically by 252% over the past 6 years from 22,000 followers to 77,500 across social platforms given our niche audience base of financial professionals.• Creates interactive stories covering trends in the financial services industry that generated media interest from trade publications and news outlets such as NASDAQ and USA Today. See Securing the In-Plan Opportunity Project• Adopts brand voice and employs keywords in both social postings and blog articles to help ensure impact.• Manages LinkedIn newsletter with over 11,500 active subscribers and over 17,000 monthly article views.• Develops monthly social media communications plan for CEO.• Co-produces a monthly LinkedIn Live show with a monthly average of over 800 unique viewers.• Coaches internal staff on best practices for LinkedIn including post-writing and profile management.• Collaborates with marketers to support major business objectives effectively on social media, including identifying high-performing content and sharing best practices with the marketing team.• Writes and distributes industry-related press releases and blog posts to increase share of voice.• Coordinates media interviews between subject matter experts and members of the press.• Conducts internal interviews with thought leaders to draft up bylines. • Writes in APA format.

As a marketing campaign coordinator, I am responsible for:- managing the various social sites and channels- creating content for LOMA's Spotlight Blog- working with internal customers on social promotions and other marketing needs- creating and running various email campaigns- partnering with student outreach to promote designation programs and webinars- perform weekly and monthly social channel audits

• Develops Yanmar brand through multiple platforms for campaign creation (pre-launch, duration, and post-launch) including Marketo, Salesforce, Constant Contact, Quick Tap Survey, Adobe Cloud Suite, Facebook, events and more.• Contributes lead tracking, design assets, and dealer communication to national digital marketing campaigns.• Utilizes Photoshop and InDesign to create advertisements, social media posts, program documents, and more.• Designs HTML responsive emails through Adobe Dreamweaver, Constant Contact, and Marketo.• Manages Yanmar dealer portal a WordPress based portal. Responsible for uploading documents, updating sliders and resources, and managing individual dealership accounts.• Serves as event lead, planner, and coordinator for more than 12 regional agricultural tradeshows per year providing increased brand exposure for Yanmar as well as closed sales for dealerships in surrounding area.• Manages multiple projects including contests, Facebook drawings, events, and collateral. Partnered with key vendors to complete projects by deadline and on budget.• Maintains website and Facebook page through regular updates and monitoring. Provides information to managers on website performance from Google Analytics and Facebook growth.• Supports all facets of the marketing communications strategy in providing assets to vendors and dealer network, making logistics arrangements, creating tools to track marketing budget information, and providing updates to customer inquiries. In conjunction with marketing duties, completed administrative tasks including corporate parties and updating department contact lists.Skills:• Event planning, organization, and hospitality• ADOBE software – Photoshop, InDesign, and Premier Pro.• Writing, publishing, and social media• CRM platforms: Salesforce and Marketo • Microsoft Office programs• Marketing Automation• Multitasking and delegation• Co-Op Advertising

• Responsible for fulfilling customer orders, managing drive-through times, and supporting fellow baristas through regular restocking of supplies and cleaning store.• Was awarded “Partner of the Quarter” for outstanding team work, customer service, and performance in fall of 2015.

Besides being one of the top Universities in the country, as well as having one of the best football teams of the S.E.C, The University of Georgia is also home to The Georgia Center for Continuing Education, Hotel, and Conference Center that is a hotspot for conferences, parents staying on campus, and students. The hotel has 4 on-site dining venues (a restaurant, a hot-line self-serve buffet, a coffee shop, and a bar), award winning-customer service, and plenty of opportunities to host conferences, meetings, conventions, weddings; the list continues. During my internship here, I:* Created a marketing spreadsheet in Microsoft Excel for UGA's public service and outreach program* Researched events held in the future for their impact to market to UGA's public service and outreach program* Analyzed the marketing weaknesses exhibited on their social media* found ways to enhance the booking process for interested clients* Maintained and updated an online database for sales leads* Aided in the execution of three wedding events, including preparation* Gained holistic view of how the hotel industry operates* Handled incoming customer inquiries via telephone