Social Media Specialist | Public Relations
Current• Manages 9 social media accounts across both the LIMRA and LOMA brands.• On weekly, monthly, and quarterly basis, conducts social media analysis to identify strong performing content and opportunities to garner more impressions and engagements.• Using various social media tools, analyzes data and current trends to make informed strategic decisions about which social media channels to be active on.• Supports social media campaigns which garnered over 33.5M in impressions and 45.6K in interactions• Helps drive more than 2,000 registrations to major conferences through social media campaigns.• Grew social media audience organically by 252% over the past 6 years from 22,000 followers to 77,500 across social platforms given our niche audience base of financial professionals.• Creates interactive stories covering trends in the financial services industry that generated media interest from trade publications and news outlets such as NASDAQ and USA Today. See Securing the In-Plan Opportunity Project• Adopts brand voice and employs keywords in both social postings and blog articles to help ensure impact.• Manages LinkedIn newsletter with over 11,500 active subscribers and over 17,000 monthly article views.• Develops monthly social media communications plan for CEO.• Co-produces a monthly LinkedIn Live show with a monthly average of over 800 unique viewers.• Coaches internal staff on best practices for LinkedIn including post-writing and profile management.• Collaborates with marketers to support major business objectives effectively on social media, including identifying high-performing content and sharing best practices with the marketing team.• Writes and distributes industry-related press releases and blog posts to increase share of voice.• Coordinates media interviews between subject matter experts and members of the press.• Conducts internal interviews with thought leaders to draft up bylines. • Writes in APA format.