Bailey Antenen Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

In my time at Rise, I oversaw strategy, including segmentation and targeting effectiveness, performance forecasting and enhancements, content marketing, and paid social media marketing utilizing current and emerging social media practices. Led development of integrated campaigns, optimizations, and performance analysis to drive consumer engagement and encourage repeated site visits. I was responsible for client education of paid social, developing best practices, case studies, and agency points-of-views. Managed a team of employees, allocating their responsibilities, assignments and learning initiatives.

Chicago, Illinois, United States

While at BCV, I had the opportunity to work as the client facing liaison on 30+ luxury brand accounts, planning and delivering social strategies and tactics, troubleshooting client related issues and developing fully-integrated social campaigns. I advised on targeted digital ad buys, executed and optimized Facebook and Instagram digital ad campaigns, increasing engagements and conversions month over month. I monitored the effectiveness of campaigns, developed and shared best practices, helping to drive clients business growth. I had the opportunity to lead a small team and collaborate with paid media, photography, copy, innovation, and strategy departments in addition to running onsite photo and video content capture experiences, including agenda planning, creative direction, model sourcing, execution, and post-capture asset oversight. I also gained valuable experience in organizing influencer marketing strategies, including sourcing, organizing collaborations, and reporting.

Chicago, Il

In this role, responsibilities included crafting an editorial calendar for each account's various platforms, overseeing creative execution and approval process. Each month, I prepared and presented monthly reports based on client specific goals and budgets, and generated, collected and analyzed metrics to identify trends and themes. Using these findings, I was able to optimize program strategy and content. By staying on top of social media marketing trends I was able to identify new opportunities to connect the public with our clients' brands and programs.

West Des Moines, Iowa

Serving as Digital and Social Strategist, I had the opportunity to develop a strategy and journey on digital channels, including newsletters, webinars, emails, social media, etc. for content amplification. This included creating a social audience strategy and successfully shifting our channels to it. To carry out the tactics developed, I created monthly B2B and B2C content calendars, for each social channel, with correct audience in mind. Additionally, I worked to integrate a consistent reporting schedule to make data-driven decisions for content optimization. Through this position I supported executives in building their personal brands, launch a social media support tool to the sales team, lead continuous digital and social media training, manage contract writers, photographers, videographers and interns.

West Des Moines, Iowa Area

As Marketing Strategist at Athene, I worked to determine project strategy to support marketing and business objectives. This included analyzing past campaign results and applying the findings to future initiatives. I managed intake of sales requests from all channels, and prioritized based off alignment with marketing objectives and need. I also worked to provided proactive marketing recommendations, executing through tiered quarterly marketing campaigns.

West Des Moines, Iowa

While working as the Marketing Account Manager for our Broker Dealer Channel, I developed a strategic marketing calendar for the group and executed campaigns and marketing initiatives accordingly. In doing so, I collaborated with the sales, creative services, analytics, legal and compliance teams. I worked to upgrade and manage our presence at conferences and trade shows. Additionally, I served as subject matter expert of the Broker Dealer Channel, supporting channel specific marketing programs and events .

Des Moines, Iowa

My role at Voya Financial was to create solutions for agents based on their client’s financial needs. I did so by customizing marketing materials packages to assist in a sale and educate the agents and broker dealers on the benefits of Voya’s product offerings. During my time in this position, I took on Internal Wholesaler duties in addition to daily responsibilities, earned my Series 6 license and passed the Iowa Life and Health Insurance Exam.

Iowa City, Ia

At the HBA, I executed advertisements and emails for upcoming events and initiatives, including monthly meetings, the annual Home Show Expo, and the annual Parade of Homes. While maintaining a database of home show exhibitors, I kept this information up to date on the associations website as well. I implemented a social media strategy for the HBA and the events that were put on. Additional, I worked on billing, membership renewals, and selling sponsorship opportunities.

Northbrook, Il

Through Allstate's internship program, I managed and supported multiple programs that drove improvements in agencies’ digital presence. I also created a new platform for agency owners and consultants to use, overseeing the production start to finish. To improve existing programs and process, I collaborated with multiple outside vendors implement change. While I was a part of the team there was a structure change and I assisted in training and developing of the new team members.

North Aurora, Il

As an intern with Target, I performed LOD (Leader On Duty) roles to ensure the entire team worked efficiently . This included overseeing and leading team leaders and team members of the sales floor and guest service. I implemented strategies and managed talent to create the best approach to go into a top sale season. Using my business, leadership and people skills to inspire team members, the store had an exceptional performance, a drive in sales and exceeded sales goals.

Working as a Campus Representative for AKIRA Chicago, I served as an influencer for the company. I utilized social media to expand awareness of company and presented their products to multiple student organizations on campus. Additionally, I created content, tools, and presentations to be used for their marketing and advertising efforts.

As the University of Iowa's Campus Representative for Headbands of hope, I promoted the company’s product and mission throughout campus. Through this, I initiated partnerships with potential student organizations and groups to carry and sell the brands product. Additionally, I created a plan and increased sales of the products.

Naperville, Il

Serving as secretary at a local Allstate Insurance office, I consulted with customers over phone and by appointment. I established a new system to organize customer information and electronically transferred all files to new system. While conducting daily operating activities as I was often alone in the office.

Bachelor'S Degree, Bachelor Of Business Administration (Bba), Marketing And Management

Through the University of Iowa Tippie College of Business I was exposed to many business sectors through classes in: finance, accounting.

High School

While a student at Neuqua Valley I was able to specify my studies to include: advertising, business, and a variety of leadership courses.