Marketing Director
CurrentAs marketing director for TFCC Group (owner of Bespoke Cricket, Tom Flowers Cricket Coaching and Rutland Cricket Centre.) I devised creative long term marketing strategies for 3 different businesses through researching SEO, web optimisation, going through monthly financials and analysing this data from social media and sales and converted this information into presentations and action plans by using software such as Semrush, Google Analytics, Meta Businesses Suite and Weebly.I lead a team during my time and managed them through supportive yet firm methods. With this I executed innovative strategies on social media and launched a podcast for our company as well as write our monthly newsletter where I introduced personalised subject lines in order to increase our open rate through Mailchimp. I've organised and directed photoshoots for new products and services. I also regularly provided original interesting concepts to our designer for marketing material.On some occasions I have also managed The Rutland Cricket Centre on-site in a face-to-face environment welcoming customers and operating the ball machine when necessary.During my time I have achieved the following milestones- Doubled revenue from our Black Friday campaign resulting in our most profitable Black Friday sale- Launched and produced a podcast that reached the Top 15 Cricket podcasts in the UK Podcast chart- Ran a CPD session for the entire company to improve customer service- Achieved record numbers with our biggest ever summer camp- Increased the number of Google Reviews by 1000% through a unique strategy thus improving our search ranking- Written numerous monthly newsletters and mailshots with a consistent open rate of over 45% through the use of personalised subject lines and click rates between 4-6%