• Responsible for optimizing the use, adoption and integration of key Marketing software tools and related workflows.• Efficiently translate complex technical concepts into simple language for both technical and non-technical partners, fostering a shared understanding of the solution. • Make system recommendations based on synthesis of business acumen, customer communication strategy and technical comprehension.• Consult with and leverage strong relationships within and outside of Marketing to understand and communicate business and technical requirements.

• Developed professional marketing programs, events, internal communications, and managed marketing material libraries, marketing production and other promotional activities.• Negotiated with stakeholders including vendors and business partners to reach consensus on concepts and execution of programs; maintained effective working relationships with business stakeholders and co-workers.• Conceived of and socialized marketing ideas; rapidly learned details of new products, services, and business ventures; comprehended legal concerns and effectively balanced these with business objectives.• Managed cross-functional teams to establish an integrated marketing mix and facilitated plan execution.

•Develop communications plans and materials for use in mailings, interactive media, traditional advertising media and event marketing.•Prepare for, respond to and coordinate project-related compliance/audit activities.•Lead internal teams or direct vendors in developing communications that reflect messaging that promotes The Standard brand and strategically positions EB products and services. •Plan, execute and continuously optimize projects, ensuring strategic alignment and documentation•Manage client and divisional communications, providing regular updates.

•Managed cross-functional teams and/or vendors in execution of digital, print & video projects. •Applied project management best practices to assigned projects. Contributed to process improvement for File Management and Agile workflow implementation.•Tracked metrics of success and optimize projects as needed on an ongoing basis.•Managed marketing and communication projects to budget and timeline.•Defined scope and objectives, secure commitment of resources, assign and monitor tasks, obtain approval from stakeholders. •Developed plans within assigned projects to align with departmental marketing campaigns including product and service launches, awareness activities and other promotions.•Developed collaborative working relationships with business unit stakeholders and marketing colleagues.•Tracked, assigned and managed all project work in the Marketing Department’s project and resource management tool.

•Drove marketing and communications strategies across the organization. •Managed projects and created internal deadlines to ensure client deliverables are produced in a timely manner.•Clearly defined the goals of each assigned creative project and communicated to creative team •Ensured that all assigned projects met the objectives, standards and quality required by the customer and brand expectations of the Marketing department.•Managed timelines and scope expectations between business leads and creative resources•Interfaced with functional business partners and marketing team to understand critical business objectives. •Built and managed cross-functional working teams as required.•Articulated the brand positioning and branding strategies across the company and ensure that creative initiatives continue to elevate the brand.•Ensured QA is performed on all deliverable prior to client-review and into market.

• Managed reporting, including evaluation of process and infrastructure. Ensuring the use and formation of best practices to drive effectiveness across the department and company.• Administrated the content production traffic management system. Conducted routine resource and traffic meetings to balance resource workloads.• Coordinated projects from start to finish for Print, Web, Media, and Events.• Maintained an in depth understanding of Account Strategy working with Creative Directors to write creative briefs and input project requests when needed.• Worked with agency team leaders to establish resources and manage workload.• Coordinated outside resources, bringing in freelance talent as required in advance of resource gaps based on budget and timeline priorities.

•Implemented and executed department processes and procedures, such as workflow, version control, back up and archiving, internal guidelines, technical infrastructure and quality standards.•Reviewed submitted briefs and helped estimate project costs while validating requirements and timescales. Called-out potential problems or collect missing information before it is handed over to design.•Monitored work to ensure it meets the requirements and is delivered on time, within budget and at the required quality.•Coordinated time-off for designers; approved timesheets, tracked schedules and availability.•Executed onboarding for all new design staff. •Maintained design assets – this included downloading and archiving all toolkit files, updated logos, brand guidelines, design templates, account specs, fonts, etc. while keeping the server organized and clean.•Tracked project statuses with design team, guaranteeing individual workloads were reasonable and achievable each day.

•Provided support and worked closely with department personnel in all aspects of logistical, operational and production coordination.•Acted as key contact for all external staffing & resource requests. Created accurate invoicing, tracking & reporting.•Provided back-up support to producers, produce projects as needed.•Interfaced with client and client staff; worked closely with clients to ensure their needs are met and offer creative solutions for each project.•Developed concepts, proactively researched, wrote scripts and suggest creative ideas for long form, short form, training, promotional and other corporate video. •Worked with clients through all phases of projects including discovery, pre-production, production, post-production and final delivery.•Oversaw on-location and studio shoots, directing if needed.•Assisted with getting strong on-camera performances from management and other corporate talent•Performed basic production skills (camera, prompter, audio).

•Developed and successfully implemented call script for membership fundraising. •Measured and adjusted effectiveness of membership recruiting methods through extensive research and data analysis using Microsoft Excel. •Developed new community contacts relating to specific events and programs.•Organized special projects related to promotion and publicity.•Managed recruiting and coordination of volunteers.

•Managed lighting and audio setup processes for documentaries and live children's show, The Music Factory.•Served as Production assistant for live interactive children’s music show. Handled general administrative duties and coordination.