Creative Designer And Marketing Coordinator
Baltimore, Maryland, Us
Responsible for art and copy text on all print and web media output for entire organization, including email solicitations, adoption promotions and events.Sole authority on branding guidelines for all elements of the organization, including print, web and interior design.Creative and technical on various fundraising projects raising more than $2.5M annually in private donations.Social media management: Facebook, Twitter, Instagram and Yelp.Well-versed in current and past animal welfare issues, both local and national.Key Projects:Implementation of branding guidelines, including use and placement of logo, PMS color selections and typography guides.Creation of multiple brand-specific fonts to be used on organization materials, including print and web publications.Redesign of organization’s website and functionality, including implementation of Baltimore’s first public Lost & Found for pets.Redesign, writing and editing of Animal Talk, the Maryland SPCA’s quarterly 12-16 page publication (circulation of 75,000+ in 5 countries).Establishment of photography guidelines for staff, interns and volunteers.Addition of major donors report, Lifesavers Club Newsletter, a bi-annual print publication (new in 2013).Logo and store design for Project Adopt satellite adoption center in White Marsh Mall, including front window build-out and store sign.Redesign of clothing and merchandise to align with branding guidelines.Growth previously stagnant holiday e-card program. (2012: $7K, 2015 projected: $13k)Giving Tuesday campaign elements (website, email, social media), 1,000% donation increase. (2012: $2,500, 2013: $25,000+, 2014: $30,000)March for the Animals walk-a-thon logo design, website design, segmented email solicitations and marketing. ($425K raised in 2015)Design and blueprints for 2015 “Walking Trails” trail head markers (AutoCAD).