Bailey Fernandez Email & Phone Number

Remote

- Assisting large financial institutions with direct acquisition campaigns, inclusive of digital media (digital display, paid social, ConnectedTV), direct mail, email and landing page design.

Greater Los Angeles Area

- Established strategy, execution and growth opportunities for DIRECTV for Business direct mail and email B-to-B business campaigns from acquisition, to retention, to win-back, within the customer lifecycle

Greater Los Angeles Area

- Served as a main point of contact for Procter & Gamble Salon Professional, including Clairol Professional, Wella, Sebastian and Nioxin brands- Operated the agency at full-service creative design, leading all new product launches and commercial initiatives including strategic concepting, packaging design, visual identities and collateral executions.

• Assisted in brand integration with the 62nd Primetime Emmy Awards, including broadcast components with the cast of NBC’s “Community”, and national newsprint in Wall Street Journal and USA Today with text-to-play trivia.
• Collaborated in NCAA partnership with ESPN, including radio spots with Doug Gottlieb, digital sponsorship components and OOH surrounding Final Four® 2012 tournament
• Managed Sports Illustrated mobile augmented reality integration for NCAA March Madness cover
• Assisted in strategy of OWN Network brand integration, including vignette discussion and approval process
• Coordinated Formula One brand partnership, including championship congratulatory print creative for Sebastian Vettel
• Responsible for integration with Motor Trend, including broadcast shoot, tutorial videos and digital assets

• Developed and executed relationship marketing campaign for DTC Valturna drug launch; direct mail, email blasts, text messages, website survey, call center dialogue and agent call scripts

• Managed a Samantha Who? integration with ABC, including set creation, product placement and script approval
• Worked with CBS Sports on a Tailgate Tour partnership, with on site promotions and on-air trivia challenges
• Managed a spread advertorial in Sports Illustrated, including photo shoot with product integration
• Effectively ran multiple marketing cycles of synchronized TV, radio, digital and in-restaurant components

• Assisted Interactive Account Director on numerous banking/mortgage online campaigns

• Managed production of simultaneous launch campaign consisting of TV, radio and print creative

• Managed production of simultaneous launch campaign consisting of TV, radio and print creative

Northeastern Co-op Program

Northeastern Co-op Program