After realizing in my previous positions that video was simply the quickest and most efficient way to tell a product story, I left and launched RapidFire Video. It quickly became obvious that not only did many companies need a video — they also needed help simply "telling their story" figuring out what to say and to whom - through a dozen modes of web messaging (video, website, social media, Investor Business Plans, 1-pagers, PPTs, etc.). We changed the name to RapidFire Consulting and today service companies in Israel and around the world, from startup to established, mid-sized firms.

Write a weekly column about Marketing Communications, Investor Communications, "Startup Nation" dynamics, Video, and the Art of Product Storytelling.

(Previous positions: Content Team Mgr., Dir. of Product Management, and Director of Investor Relations)Joined the company (then GuruNet Inc.) to build a team of 15 Content Editors to assess, integrate and edit third party content for a virtual library. Handled contract negotiations and interaction with technical teams. Promoted to run the Product Management team, defining and documenting Enterprise version of our product, coordinating with training/sales team in our California office. Segued to Marketing and Investor Relations as the company re-branded itself as Answers.com, replaced product strategy and went public. (Google-related Trivia: I produced the gutsy presentation to urge Eric Schmidt to use Answers.com as its “definition” link for the next three years.) Managed a team split between our Israel, California and NY offices.Marketing responsibilities included:• Public Relations – in-house and out-sourced• Trade Shows appearances — booths and numerous speaking opportunities• Market Communications – branding, boilerplates, earnings call scripts• All informational website content and design• Promotions and Advertising, assessing all advertising strategies on the site• Widget development and promotion• Company spokesperson – Israel and U.S.• White Papers (writing and publishing)• Demos and presentations (PPT and animated)Finally, my final stage included responsibility for the community of WikiAnswers, our user-contributed content site. Primary goal was to work with the Supervisors, or power-users: identify, recruit, educate, monitor, encourage, thank/reward, listen to, and simply represent Management in discussions. Created a hard-working group of over 200 volunteers.

A terrific introduction to online product development, sales and marketing. Even as the Bubbles began popping all around us, we developed the first fully-featured websites for various ethnic and cultural communities. Innovated and trail-blazed in this new space for a year, but then the Bubble burst and that was that. I was poached at just the right time and left.

Arrived as a reporter, but was stunned to find that the paper was using decade-old technology. Was ready to leave immediately, but instead approached the publisher with a proposal: Upgrade everything. Over the course of 4 years, brought Israel's English-speaking newpaper into the age of hi-tech: e-mail, desktop publishing, content management system, internet usage, etc. Also wrote a "gee whiz!" Internet column.

Introduced emerging technologies like desktop publishing, digital pre-press/design, photo imaging and e-mail to the largest Jewish paper in the U.S. Wrote a weekly editorial column as well.