Built + evolved 4 net-new business activation channels in owned retail, travel retail, vape, & entertainment channelsDevised omni-channel strategy with engaging experiences customized to targeted consumer need statesImplemented new programming to educate & influence over 500k consumer & staff interactions in 10 monthsShaped channel development & touchpoints delivering positive brand sentiment & device-in-hand goals over commercial impact targets on a national level

Ownership of the face-to-face brand experience + engagement for the full Reynolds portfolio, integrating relevant, personalized connections to bring our brands to life for 5+ million adult nicotine consumers per yearChampioned strategic & analytical leadership for over 1,000 brand ambassadors elevating brand relevanceDirected national program development generating reach, database additions, & product redemption outperforming organization year-over-year goalsMaximized $50M national budgets while influencing leadership + stakeholder alignment in a tightly regulated & fast-moving national environment

Leadership of marketing / communications / business development / design / social & digital teams at JR Motorsports, delivering $25M in yearly value through a full portfolio of bespoke assets & solutions for team partnersRetain + attract eight-figure yearly investment needed to run 4 full-time race teams at a championship-level through understanding + delivery against partner business needsAccelerated strategy & execution of social + digital media through team media accounts + driver / personality accounts delivering +27% follower growth & +68% engagement metrics thru organic / paid contentPersonnel management & development of a diverse team of 11 direct reports to meet current + future business needs while enabling individual growthInitiated key metrics / benchmarks for each business group to measure progress & evolve for improvement

Single point of connection for brand / customer / field marketing teams for Sports & Entertainment partnerships in Motorsports, Hockey, eSports, Action sports, Outdoor / Endurance sports, Veterans / Military, Boxing, and MMALed strategy + activation of marketing assets nationally for MillerCoors, creating collaborative solutions through thought leadership & relationship influence for over $40M in investment each yearShaped creation of sponsorship touchpoints creating relevant, authentic differentiation for MillerCoors brand / consumer connection, increasing brand consideration & purchase year-over-year from 6 straight yearsStrategic management of key influencer / personality relationships to engage brands authentically through relevant social media networks, including a national ESPN story

Brand champion for a portfolio of 11 brands generating over 125 million cases of volume yearlyOwnership of overall portfolio + individual brand strategy / positioning nationally, ensuring measured strategic integrity within the total company portfolio and the overall beer categoryDelivered strategic / volumetric / financial goals annually for the brand portfolio along with beating long-term equity targets through the management of $15M annual budgets & improved resource utilizationCreated & launched 3 national brand extensions using insights-based innovation to meet consumer needs

Leadership of local marketing direction + national implementation for $8M MillerCoors brand portfolio in the state of Michigan, the 10th largest volume state in the USMolded brand / channel / customer / consumer strategies into a cohesive go-to-market plan that outperformed targeted volume, profit, & share goals state-wide each year in role

Job responsibilities match those in the MillerCoors Field Marketing Manager position - MillerCoors formed by joint venture in July 2008

Ownership of all consumer marketing and communication strategy for 4 brands in the Garden Tools divisionSuccessful implementation of a national brand and packaging redesign on all SKU’s in the full portfolio, including the ground-up development of 3 retail-exclusive product lines for Walmart / Home Depot / Lowe'sManagement of $6M marketing budgets + creation of an innovative brand ambassador / consumer outreach program that introduced new CRM principles generating $3.5M in incremental value

Leadership of the nationwide retail channel marketing strategy / programs / tools for 750+Kohler Fixtures SKU’s sold in The Home Depot and Expo Design CentersOversaw 8 new product launches and implementation of full category resets in over 1,650 retail locations, supported by fully-integrated brand / communication plans for each product line

Agency ownership of branded promotional programs for all Miller Brewing Company brands as an on-site agency representative working from Miller’s corporate headquartersDelivery of consumer sweepstakes, sports alliance activations, new brand launches, & experiential events through client collaboration with Miller Brewing brand / promotions / legal teams + management of agency creative teamsWon Promo Magazine's "Promotional Agency on the Year 2000" award as the year's top agency nationally