Justin Bailey Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Us

Built + evolved 4 net-new business activation channels in owned retail, travel retail, vape, & entertainment channelsDevised omni-channel strategy with engaging experiences customized to targeted consumer need statesImplemented new programming to educate & influence over 500k consumer & staff interactions in 10 monthsShaped channel development & touchpoints delivering positive brand sentiment & device-in-hand goals over commercial impact targets on a national level

Us

Ownership of the face-to-face brand experience + engagement for the full Reynolds portfolio, integrating relevant, personalized connections to bring our brands to life for 5+ million adult nicotine consumers per yearChampioned strategic & analytical leadership for over 1,000 brand ambassadors elevating brand relevanceDirected national program development generating reach, database additions, & product redemption outperforming organization year-over-year goalsMaximized $50M national budgets while influencing leadership + stakeholder alignment in a tightly regulated & fast-moving national environment

Mooresville, North Carolina, Us

Leadership of marketing / communications / business development / design / social & digital teams at JR Motorsports, delivering $25M in yearly value through a full portfolio of bespoke assets & solutions for team partnersRetain + attract eight-figure yearly investment needed to run 4 full-time race teams at a championship-level through understanding + delivery against partner business needsAccelerated strategy & execution of social + digital media through team media accounts + driver / personality accounts delivering +27% follower growth & +68% engagement metrics thru organic / paid contentPersonnel management & development of a diverse team of 11 direct reports to meet current + future business needs while enabling individual growthInitiated key metrics / benchmarks for each business group to measure progress & evolve for improvement

Chicago, Il, Us

Single point of connection for brand / customer / field marketing teams for Sports & Entertainment partnerships in Motorsports, Hockey, eSports, Action sports, Outdoor / Endurance sports, Veterans / Military, Boxing, and MMALed strategy + activation of marketing assets nationally for MillerCoors, creating collaborative solutions through thought leadership & relationship influence for over $40M in investment each yearShaped creation of sponsorship touchpoints creating relevant, authentic differentiation for MillerCoors brand / consumer connection, increasing brand consideration & purchase year-over-year from 6 straight yearsStrategic management of key influencer / personality relationships to engage brands authentically through relevant social media networks, including a national ESPN story

Chicago, Il, Us

Brand champion for a portfolio of 11 brands generating over 125 million cases of volume yearlyOwnership of overall portfolio + individual brand strategy / positioning nationally, ensuring measured strategic integrity within the total company portfolio and the overall beer categoryDelivered strategic / volumetric / financial goals annually for the brand portfolio along with beating long-term equity targets through the management of $15M annual budgets & improved resource utilizationCreated & launched 3 national brand extensions using insights-based innovation to meet consumer needs

Chicago, Il, Us

Leadership of local marketing direction + national implementation for $8M MillerCoors brand portfolio in the state of Michigan, the 10th largest volume state in the USMolded brand / channel / customer / consumer strategies into a cohesive go-to-market plan that outperformed targeted volume, profit, & share goals state-wide each year in role

Job responsibilities match those in the MillerCoors Field Marketing Manager position - MillerCoors formed by joint venture in July 2008

Espoo, Uusimaa, Fi

Ownership of all consumer marketing and communication strategy for 4 brands in the Garden Tools divisionSuccessful implementation of a national brand and packaging redesign on all SKU’s in the full portfolio, including the ground-up development of 3 retail-exclusive product lines for Walmart / Home Depot / Lowe'sManagement of $6M marketing budgets + creation of an innovative brand ambassador / consumer outreach program that introduced new CRM principles generating $3.5M in incremental value

Kohler, Wisconsin, Us

Leadership of the nationwide retail channel marketing strategy / programs / tools for 750+Kohler Fixtures SKU’s sold in The Home Depot and Expo Design CentersOversaw 8 new product launches and implementation of full category resets in over 1,650 retail locations, supported by fully-integrated brand / communication plans for each product line

New York, Ny, Us

Agency ownership of branded promotional programs for all Miller Brewing Company brands as an on-site agency representative working from Miller’s corporate headquartersDelivery of consumer sweepstakes, sports alliance activations, new brand launches, & experiential events through client collaboration with Miller Brewing brand / promotions / legal teams + management of agency creative teamsWon Promo Magazine's "Promotional Agency on the Year 2000" award as the year's top agency nationally

Mba, Marketing And Strategy

Executive Education, Data Driven Decision Making Program

Bba, Marketing