Bailey Russell Email & Phone Number

Sterling, IL, US

Sterling, IL, US

• US Professional (Barber/Stylist & Animal)
• Brief agencies and internal creative teams to deliver and implement high-quality content.
• Improved email marketing techniques, resulting in an 896% revenue growth from emails.
• Collaborate cross-functionally to apply full-funnel strategies to achieve a 20% increase in DTC sales.
• Conduct market research to understand consumer needs, trends, and competitor initiatives.
• Work closely with the global brand team on new product and brand and new product campaigns.

Sterling, IL, US

• US Professional (Barber/Stylist & Animal)
• Strategized to provide audience with unique digital content.
• Assisted with copy and content strategy for new product launch campaigns.
• Focus on SEO keywords through blogs, PDP, and FAQs to win placement for top priority items.
• Led an intern to develop professional skills, including training on social and community management, and general marketing practices.
• Conduct research on industry trends, competitors, and emerging topics.

Sterling, IL, US

• US Professional Animal
• Increased social media engagement by 109% and grew audience by 32%.
• Coordinated and supported content needs for marketing strategies.
• Oversaw and enhanced the Wahl Animal education and influencer programs.
• Maintained educational platforms and wrote articles targeting SEO keywords.
• Managed Professional Animal trade shows and maintained relationships with contacts.

Hennepin, IL, US

• Built and maintained strong customer relationships by assessing areas of need and opportunity.
• Managed accounts and contracts, including negotiations and product turn-around time.
• Collaborated with to design marketing/communication materials, while writing copy.
• Assisted with product photography for promotional items, including sales presentations, brochures and social media.

Hennepin, IL, US

• Facilitated an increase in morale by focusing on employee relations.
• Coordinated company events, such as annual parties, luncheons and industry-wide events.
• Conducted recruitment processes and personalized onboarding procedures.
• Created and distribute materials for internal communications relating to company and industry news.

Peoria, Illinois, US

• Traveled to corporate gifting events throughout the US, Canada and Caribbean to custom fit and dispense sunglasses to specialty market customers.
• Worked with clients prior to and at the events for on-site logistics and event procedures.
• Conducted pre-show and post-show duties such as: set up and tear down, inventory of product and trouble-shoot shipping problems.

Sun Prairie, WI, US

• Developed monthly newsletters and designed infographics on benefits offered to team members to increase awareness and to encourage utilization of benefits.
• Assisted the Total Rewards team by conducting research on current trends pertaining to benefits, performance reviews and Human Resources as a whole.
• Presented new team member on-boarding, consisting of information relating to compensation and benefits.

Peoria, Illinois, US

• Constructed a “mood board” to increase visual creativity on ophthalmic posts and attended a photoshoot.
• Updated product bulletins with Adobe InDesign as new products were released.
• Sought out companies for partnership opportunities.
• Researched competitors to better the Maui Jim Ophthalmic line from data found.
• Assisted with annual reports using Microsoft Excel Pivot Tables and the marketing budget.
• Aided the marketing team with various tasks and projects.

Walnut, IL, US

• Created marketing materials and videos using a DJI Phantom 4 Pro for social media, trade shows, etc.
• Marketed to various agriculture co-ops throughout the Midwest to generate sales of services.
• Visited clients to seek out necessary business requests and to facilitate relationships.
• Organized pilots' routes strategically to safely and efficiently complete routes.

New York, New York, US

• Sought out students representing the current fashion trends to write articles on weekly.
• Utilized social media to increase views per article and recruit students to be featured.
• Communicated with each featured student to gain knowledge on their style interest.
• Photographed each student based upon requirements per article.

• Helped organize events and attended events within the Eastern Iowa area.
• Introduced to the inside world of politics and how to organize a campaign.
• Utilized specific sites that are necessary to run a successful campaign or business.
• Recruited and met with volunteers, making countless phone calls, which created many connections throughout the campaign.

Master Of Business Administration - Mba, Marketing/Marketing Management

Bachelor Of Science - Bs, Communication: Organizational And Leadership

Communication And Media Studies