Bailey Kessler Email & Phone Number

Bellevue, Washington, Us

Manage email marketing strategy, sending 22M daily emails to over 90M active subscribers, contributing 80% of revenue and 92% of site traffic. Build, develop and maintain proprietary ESP product resulting in an 11% increase in conversion rate and reducing unsubscribe rates by 20%. Redesign responsive UX templates for 100+ existing email campaigns focusing on consistent integrity across all major email hosts for both web and mobile. Collaborate daily with product, technology and business intelligence teams to create a seamless customer journey and launch innovative campaigns, in accordance with CAN-SPAM, to develop a healthy customer lifecycle and exceed annual KPI’s.

Manage corporate email marketing strategy to support an expanding eCommerce platform by using intelligent prediction modeling within the Emarsys ESP. Create automated email campaigns to engage dormant subscribers and improve customer lifecycle resulting in a 11% improvement in conversion rate and contributing a 20% increase to site traffic. Manage subscription database daily and design responsive HTML email templates incorporating personalization tokens to develop a customized and intuitive customer journey.

Renton, Washington, Us

Work with team of global sales representatives to design and oversee production of digital mock-ups for in-house embroidery, heat seal and screen print applications for licensed vendors of most major MLB, PGA and collegiate sports organizations. Complete extensive QA inspections on produced merchandise to ensure contract compliance and support production team by managing ordering and fulfillment of production materials.

Oceanside, Ca, Us

Create marketing campaigns and design assets for 9 social media accounts resulting in increased patronage of locations nationwide and improved customer relations. Assisted in the design of advertisement materials for all corporate events.

Managed daily store operations by creating staff schedules, supervising sales initiatives and tracking merchandise inventory all while fueling an existing sneaker addiction.

Bachelor Of Science - Bs

Associate Of Arts - Aa, Fine/Studio Arts, General