Bailey Lineberger Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

• Devise an integrated communication strategy with high impact messaging across a range of marketing channels in order to achieve brand goals and build long term brand equity, reinforcing positioning and motivating customers to take indicated action• Coach and develop Marketing Communications Managers’ capabilities to plan and execute marcomm strategies, inspiring and motivating them to take risks and to create innovative marketing approaches • Develop clear and powerful copy and business specific briefs that can be shared by multiple agencies to support a “Big Idea" while ensuring all communications are synergistic and clear with customer focus, strong value propositions and represent the brand character • Pilot new communication approaches to proactively manage and optimize efficiency and effectiveness of media plans, and drive connectivity with emerging media • Leverage appropriate process and rigor for evaluating effectiveness of marketing communications• Partner closely with product groups, brand marketing, digital marketing, corporate communications, marketing services and sales teams • Analyze marketing programs, communicate status and and adjust tactics to increase effectiveness.• Manage and ensure compliance within the respective marketing budget• Communicate promotional programs, including launch development, customer targeting programs and dealer rollout strategies to US teams• Manage the promotional performance and ROI tracking process, and makes recommendations on promotional effectiveness in order to maximize revenue opportunities• Track & maintain yearly advertising calendar for print and digital mediums• Assist with negotiating contract terms with outside agencies and suppliers• Help establish and maintain consistent corporate image throughout product lines, promotional materials, and events

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

- Responsible for the development and execution of strategic plan to drive service line volumes and achieve growth targets through marketing channels (DTC, patient education and B2B). - Evaluate service line performance data to identify trends, triggers and drivers based on customer/patient insights to positively impact the business and patients. - Optimize campaign performance and seek marketing opportunities in support of campaign metrics, goals and ROI- Actively manage agency, creative and vendor partners to deliver high quality marketing initiatives on time and on budget- Act as liaison between hospital partners and liaison team to collaborate and achieve business objectives

Charlotte, North Carolina, Us

• Foster relationships with 200+ referring practices to educate offices on service options for patients• Responsible for Marketware software implementation, market research, analytics and annual strategic plan• Generate new patient consults to outpatient vein centers and vascular clinics across Charlotte footprint • Monitor marketing efforts through patient surveys and data tracking in Tableau• Cultivate strong community partnerships/sponsorships and oversee events and public relations efforts to drive awareness and education • Work closely with physicians, operations and admin team to identify opportunities and track patient volumes and goals tied to strategic plan and customer service initiatives• Manage annual multi-channel media buy and budget including print, radio, television and digital advertising as well as campaign creation, content development and video production- Additional job responsibilities include: • Team lead for managing all digital partners and accounts across Charlotte Radiology, including social media, SEO & SEM. Earned Google Analytics certificate in Spring 2018.• Project manager for Charlotte Radiology website and development, resulting in 11% increase in unique pageviews YOY and 18% for vein services YOY• Special projects on as needed basis such as Pink Pint Night event support, 50th Anniversary campaign, company party, brand positioning, etc

Charlotte, North Carolina, Us

• Drive new patient consults and educate existing patients on current services and specials • Overhaul website design and update with ongoing specials, tips, before/after photos, videos, etc.• Create unique retail packages for target audiences, including engagement, bridal, mommy makeover, etc.• Execute targeted digital and direct mail campaigns to existing and new patients with consistent above-average industry open rates for e-newsletters• Host on-site events and trade show booths for sales/promotions

Charlotte, Nc, Us

• Serve as brand ambassador and marketing/communications liaison, positioning the cardiology and oncology service lines internally and within the Charlotte region• Maintain positive client and physician relationships through clear communication, strategic goal setting and collaboration• Manage annual budgets of more than $500K for each service line among multiple projects and integrated campaigns throughout the year • Execute multi-channel campaigns, including budgeting, research and CRM tracking (Salesforce), to increase consumer leads, grow market share and/or drive patient volumes• KEAP Award Winner, 2015

Charlotte, Nc, Us

• Create strategic marketing plans based on annual goals for multiple practices, markets and service lines• Tactical execution of integrated marketing campaigns including concept development, advertising, paid media mix, direct mail, special events, digital strategies, collateral development, etc. to increase response and revenue• Serve as the key client contact for North and West Regions, including multiple hospital facilities (CMC-Lincoln, CMC-University, CMC-Huntersville) and west market practices • Coordinate strategic efforts among internal departments including community relations, corporate communications, physician liaisons and web teams

Charlotte, Nc, Us

• Management of Active Women corporate affinity group, as well as corporate sponsorships including SouthPark Mall, Charlotte-Douglas airport and Knights baseball • Oversee project management responsibilities including design and layout concepts, coordination with outside vendors, development of project estimates and client relationships

Bs, Public Relations

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication