Bailey Lineberger Email & Phone Number

Charlotte, NC, US

Charlotte, NC, US

Charlotte, North Carolina, US

Charlotte, North Carolina, US

• Devise an integrated communication strategy with high impact messaging across a range of marketing channels in order to achieve brand goals and build long term brand equity, reinforcing positioning and motivating.
• Coach and develop Marketing Communications Managers’ capabilities to plan and execute marcomm strategies, inspiring and motivating them to take risks and to create innovative marketing approaches
• Develop clear and powerful copy and business specific briefs that can be shared by multiple agencies to support a “Big Idea" while ensuring all communications are synergistic and clear with customer focus, strong value.
• Pilot new communication approaches to proactively manage and optimize efficiency and effectiveness of media plans, and drive connectivity with emerging media
• Leverage appropriate process and rigor for evaluating effectiveness of marketing communications
• Partner closely with product groups, brand marketing, digital marketing, corporate communications, marketing services and sales teams

Charlotte, North Carolina, US

Charlotte, North Carolina, US

- Responsible for the development and execution of strategic plan to drive service line volumes and achieve growth targets through marketing channels (DTC, patient education and B2B). - Evaluate service line performance data to identify trends, triggers and drivers based on customer/patient insights to positively impact the business and patients..

Charlotte, North Carolina, US

• Foster relationships with 200+ referring practices to educate offices on service options for patients
• Responsible for Marketware software implementation, market research, analytics and annual strategic plan
• Generate new patient consults to outpatient vein centers and vascular clinics across Charlotte footprint
• Monitor marketing efforts through patient surveys and data tracking in Tableau
• Cultivate strong community partnerships/sponsorships and oversee events and public relations efforts to drive awareness and education
• Work closely with physicians, operations and admin team to identify opportunities and track patient volumes and goals tied to strategic plan and customer service initiatives

Charlotte, North Carolina, US

• Drive new patient consults and educate existing patients on current services and specials
• Overhaul website design and update with ongoing specials, tips, before/after photos, videos, etc.
• Create unique retail packages for target audiences, including engagement, bridal, mommy makeover, etc.
• Execute targeted digital and direct mail campaigns to existing and new patients with consistent above-average industry open rates for e-newsletters
• Host on-site events and trade show booths for sales/promotions

Charlotte, NC, US

• Serve as brand ambassador and marketing/communications liaison, positioning the cardiology and oncology service lines internally and within the Charlotte region
• Maintain positive client and physician relationships through clear communication, strategic goal setting and collaboration
• Manage annual budgets of more than $500K for each service line among multiple projects and integrated campaigns throughout the year
• Execute multi-channel campaigns, including budgeting, research and CRM tracking (Salesforce), to increase consumer leads, grow market share and/or drive patient volumes
• KEAP Award Winner, 2015

Charlotte, NC, US

• Create strategic marketing plans based on annual goals for multiple practices, markets and service lines
• Tactical execution of integrated marketing campaigns including concept development, advertising, paid media mix, direct mail, special events, digital strategies, collateral development, etc. to increase response and.
• Serve as the key client contact for North and West Regions, including multiple hospital facilities (CMC-Lincoln, CMC-University, CMC-Huntersville) and west market practices
• Coordinate strategic efforts among internal departments including community relations, corporate communications, physician liaisons and web teams

Charlotte, NC, US

• Management of Active Women corporate affinity group, as well as corporate sponsorships including SouthPark Mall, Charlotte-Douglas airport and Knights baseball
• Oversee project management responsibilities including design and layout concepts, coordination with outside vendors, development of project estimates and client relationships

Bs, Public Relations

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication