Marketing and communication consultant with a focus on collaborating with the C-suite to align corporate goals and strategies, driving comprehensive marketing initiatives. Specialization in startups and companies aiming for a generational mindset shift, bringing innovation and vision to reshape strategic narratives for organizational adaptation and thriving in evolving market landscapes.➢ Designed and executed cross-platform content strategies, producing engaging and targeted content to boost brand awareness, drive customer engagement, and support overall marketing goals.➢ Development of online eCommerce strategies resulting in a 25% increase in sales performance within the first year through optimized product presentation, email and social media content, enhanced user experience, and streamlined conversion pathways.➢ I leverage industry insights to create go-to-market (GTM) strategies, integrating market analysis, customer segmentation, and competitive positioning to drive product launches and market entry success.

Responsible for managing marketing, communications and engagement strategies for the Health Plan within the fifth largest school district in the US. Strategically collaborated with the CEO and Board Members to advocate for proactive decision-making over reactive strategies, contributing significantly to the company's recovery and long-term resilience. ➢ Developed and implemented a targeted approach to segment populations based on chronic conditions or significant life events, enabling the creation of micro-campaigns tailored to specific healthcare needs and streamlining benefits navigation, resulting in improved member engagement, optimized resource allocation, and enhanced overall satisfaction with healthcare benefits.➢ Launched a roadmap to care series that drove members' utilization appropriately, resulting in a 28% reduction in the health plan's ER spend and utilization, leading to a monthly savings of $600,000.➢ Led crisis communication initiatives, ensuring successful navigation of the company through a $64 million debt recovery process, resulting in a 95% reduction of negative social media posts, local media coverage and complaint calls.➢ Launched a virtual customer program and implemented a tracking system, achieving a 93% customer satisfaction rate.➢ Developed multiple pilot programs for adolescents and adults to address mental health access issues, leading to the establishment of several peer support groups.➢ Developed go-to-market open enrollment campaign strategies that led to a retention rate of 96% for existing members and 98% in new member sign-ups.➢ Established strategic value-based partnerships in underserved areas, such as neuro-psychological services for autism diagnosis, enhancing accessibility to specialized care and improving outcomes for individuals and families affected by autism spectrum disorder.

As Marketing Director, led a multi-city organization, overseeing all aspects of branding, marketing, and communication strategies.➢ Implemented a new digital strategy resulting in a 40% increase in website traffic and a 25% growth in online conversions.➢ Successfully secured a Google grant exceeding $10,000 for PPC campaigns, leading to an increased online impression and conversions➢ I created and implemented a digital strategy from the ground up, resulting in a cohesive online presence, increased digital engagement, and a significant boost in lead generation and conversion rates.➢ Directed the development of a unified messaging framework, achieving improvement in brand recognition and resonance among diverse B2B stakeholders.➢ Collaborated with cross-functional teams to analyze market trends, competitor strategies, and consumer insights, leading to the development of brand strategy that resulted in an increase in market share and a rise in customer satisfaction KPIs.

As Director of Operations, led the brand in creating new revenue streams and enhancing consumer satisfaction.➢ Developed, and launched Southern Nevada's inaugural Ninja Warrior Gym for children, targeting an untapped market niche.➢ Optimized operational workflows, resulting in increased efficiency and reduction in cost through strategic process improvements and resource management.➢ Achieved a 30% increase in profit margin within six months, exceeding initial projections and establishing the gym as a market leader.➢ Managed and created a digital strategy, allowing for an active and cohesive online presence, increased engagement, and conversions.

During a pivotal acquisition, oversaw the seamless and non-disruptive transition of branding, ensuring a cohesive identity for the merged entities. Managed the process with budget consciousness, maintaining brand integrity while maximizing the impact of the transition within financial parameters.➢ Focus on the launch of MyGen clinics in southern Nevada, targeting the Medicare population, with responsibilities encompassing brand management, go-to-market strategy, public relations, event management, and growth initiatives.➢ Created a strategic roadmap that outlined clear objectives for integrating acquired brands, while also considering their distinct market positioning and customer base. ➢ Implemented a phased approach to integration, allowing acquired brands to retain their unique identities and gradually align with the parent company's strategic direction.➢ Branded patient education materials and communication guides, promoting a user-friendly experience and ensuring seniors felt well-informed and supported.

As Marketing Director of a dynamic start-up Accountable Care Organization and Multi-Specialty Group, created and led impactful marketing initiatives that anticipated shifts, fostering the organization's growth and prominence within the healthcare sphere.➢ Go-To-Market and retention strategy and for eight women's health clinics, specializing in OB-GYN, uro-gynecology and pioneering a minimally invasive surgery program, resulting in increased patient access, improved clinical outcomes, and enhanced patient satisfaction.➢ End-to-end management of a Go-To-Market strategy for a newly established Accountable Care Organization (ACO), with cross-functional collaboration, market analysis, and stakeholder engagement to drive successful market entry, and establish brand presence.➢ Developed and launched a niche and local App, achieving over 10,000 downloads within 6 months. Launched, produced, and authored CareConnection Magazine, Las Vegas’ first organization-based healthcare magazine, garnering over 60,000 readers per quarter.➢ Led the creative development of marketing materials, ensuring they effectively communicated each specialty's medical expertise, patient benefits, and exceptional care approach.

➢ Created editorial calendar working with management and appropriate staff resulting in a cohesive messaging system for patients and partners. ➢ Developed a multi-lingual approach resulting in more education to the Latina community. ➢ Built and executed social media strategies through competitive research, messaging and audience identification. ➢ Optimized company pages, resulting in an increase of visibility to potential patients.

Launched a targeted PPC (pay per click) strategy resulting in a 50% growth in incoming leads per week, and a 20% growth in revenue per month. Managed and implemented new communication and marketing strategy pieces including a remodeling blog and website SEO (search engine optimization) resulting in becoming a trusted home remodeling company.

Main Duties:Maintain Social Media Platforms, Facebook and Twitter to gain organic and true followers, grew followers from 0 to 1100 within 8 months using content marketing strategies Design and implement office policiesEstablish standards and proceduresOrganize office operations and proceduresSupervise office staffWork with subcontractors to ensure paperwork is in order including contracts,insurance certificates, and lien releasesTrack and process invoices for subcontractors and material providers; review invoices and change order requests against contract documents; code invoices to expense categoriesAssist with the preparation of bid packages, sending out RFP's, and evaluating subcontractor bidsPerform periodic website updates to company websites

Range of Duties: Prepare AIA contracts for subcontractors Submit construction plans to various City Building DepartmentsAppointment setting Receptionist duties including: answering phones, receive/distribute mail and incoming faxes, filing, and miscellaneous word/data processingPayroll and Time Sheets for fifteen employeesSubmit plans and Trust Calculations to Clark County and the Cities of; Approve Purchase Orders for subcontractors and field employees.Marketing through postcards, phone book, web-site, and internet ads etc.Administrative responsibility of all projects to track subcontractors price, retentions held, payments made, and lien releases.

Coached Recreational and Team Gymnastics