Bailey O'Shea Email & Phone Number

Emerald Isle, Nc, Us

Austin, Texas, Us

Jackson, Michigan, Us

(Short-term contract)Led the workshopping and creation of a outcome-oriented roadmap to advocate and clarify product goals to the team and its stakeholders. Built a repeatable requirements gathering, documentation, & validation process to improve collaboration between product, UX, and development.

Detroit, Mi, Us

**Integral was acquired by Inspire11 - June, 2024Managed the product management & product design organization at a growing software services startup specializing in lean & XP product development for eCommerce, B2B onboarding, workflow management, fintech, manufacturing / connected factory, and 0 to 1 products.Speaking Events:Detroit x Product Meetup: De-risking Product Roadmaps (2023); Integral Meetup - Consultant Communication & Escalation (2023); Agile & Beyond - Roadmaps & Experimentation (2022);

Detroit, Mi, Us

Led strategy, roadmap development, design, and release of products to production utilizing modern Extreme Programming (XP) development and agile development best practices. Joined client product teams to manage entire lifecycle from inception to on-time launch and adoption of intuitive, simple, and scalable products. Educated executives and business stakeholders on importance of risk mitigation and facilitated cross-functional workshops to bridge the gap between business and technology, advocate for product roadmaps, and drive leadership buy-in.Products:- Discovery, strategy, and delivery of workflow automation products for PE backed refinance Fintech that minimized manual errors, improved communication and efficiency for back-office staff and strengthened lender relationships- Delivered and led global expansion of automotive OEM eCommerce finance application from 1 lending partner in the US to 6 lending partners across the US, EU, and UK in 6 months - Discovery & delivery of Global eCommerce Dealer Portal - Discovery, strategy, and delivery of an IT Incident Reporting product - Discovery & Framing: Defined a high-level roadmap for Motown Museum's 2020 website refresh (2 weeks) - Discovery & development for Integral.io website refresh (1 mo)Other: - Co-Chair of employee resource group, Women of Integral - Meetup: Psychological Safety & Importance of Feedback (Dec 2019) - Quesnay Meetup - Remote: Lean Experimentation (May 2020)

Detroit, Michigan, Us

Led cross-functional team to create customer-centric solutions for dealer and eCommerce experiences. Responsible for defining lean roadmaps, go-to-market plans, and performance measurement- Created and managed innovative customer engagement program, Test Drive My Way, supporting launch of Chevrolet Bolt EV; resulting in a 14% sales close rate and 400+ test drives, exceeding benchmarks for customer engagement and purchase- Developed GMC Accessories AI digital shopping tool to automate accessory product bundled packages based on customer behavior, survey weighting, and content- Leveraged human-centered design best practices to Interview 500+ customers, generating 100+ problem statements, 50+ prototypes for various teams within Chevy, Buick, GMC, Maven, and Cadillac brands- Nominated & selected as one of 30 company-wide culture change champions - leading workshops to build collaboration and vulnerability for executives and their teams

Boston, Massachusetts, Us

Tracked and managed an event budget of $5M+, managed external agency and vendor work; owned event schedule, activities, creative, SEO, and digital media. Managed GM’s relationship with the Achilles Freedom Team of Wounded Veterans (501c(3) nonprofit) and Military sales activity sponsorship at Indy500, Barrett-Jackson Auto Auction, and Army/Navy Football Game - Proposed and executed a national ride & drive tour with events at 38 individual suppliers nationwide, resulting in 6,206 unique records and 206 total product sales. The sales rate of 3.3% exceeded client goals and average company rate- Implemented outreach efforts to improve GM Supplier engagement – including creating physical & digital HR kits, customizable web content, GM Supplier specific sweepstakes, and targeted social media marketing- Managed sponsorship of WWE’s Tribute to the Troops and 15+ Chevrolet sponsored military base events & concerts

Boston, Massachusetts, Us

- Managed and implemented the GM Military Discount sponsorship of WWE’s Tribute to the Troops 2012, from contract negotiations with promoter, to media and on-site event execution- Assisted with pre-event coordination and on-site execution of over 15 Chevrolet sponsored military-base events and concerts- Lead various charity integration opportunities with national events including the Army/Navy Game, Barrett-Jackson Scottsdale Auto Auction, and the Indianapolis 500- Promoted Chevrolet's sponsorship of the Achilles Freedom Team of Wounded Veterans and Cell Phones for Soldiers through various national and regional program integrations.

- Promoted Taubman College events through various social media platforms and architecture publications.- Worked closely with the event staff to plan, set-up, and execute weekly college events. Responsible for creating the weekly email newsletter "This Week at Taubman College," distributed via email to all alumni and students of Taubman College. - Developed a system to track marketing attempts, Internet marketing posts, and PR for the event staff. .

Detroit, Mi, Us

- Assisted the Marketing department staff to capitalize on marketing opportunities for Detroit.Metromix.com and the Detroit Free Press Marathon by contacting local vendors in order to negotiate potential in-kind sponsorships with the marathon.

Account Support: Contacted, educated, and sold marketing print materials to current automotive clients.