Bailey Pasch Email & Phone Number

• Strategize, design, and spearhead digital marketing campaigns to maximize relevant KPIs such as brand awareness, engagement, fundraising, lead generation, and ticket sales across client portfolio of 10+ arts organizations.• Execute all digital campaigns for Carnegie Hall’s Timeline of African American Music, targeting diverse audiences around the country to engage with a unique and free educational resource, resulting in 120K key page views.• Lead market segmentation strategies for digital campaigns based on a privacy-focused first-party data structure. • Encourage client creative experimentation and drive innovative digital engagement through TikTok and AI-supported marketing tools, tracking success through Salesforce’s Datorama and GA4.

Remote

✦ Facilitate cross-functional teams to manage digital marketing campaigns using Facebook Ads Manager and Google Ads platforms for 12+ arts organizations of diverse sizes✦ Generate post-campaign reports, interpret sales data, and apply learnings to future campaign work✦ Optimize social campaigns for maximum ROI, revenue, and website traffic

Los Angeles Metropolitan Area

✦ Collaborating with Artistic Directors Desean K. Terry and Keiana Richárd to expand the company’s influence and footprint✦ Fostered community engagement strategy in local communities of color for Black-led theater company. ✦ Facilitated brand-new strategies brought about by the COVID-19 pandemic.✦ Submitted multiple grant applications including the Black Seed for $50,000, in collaboration with Watts Village Theatre. ✦ Leader for logistics and budget planning for upcoming 2021 theatrical events including co-productions✦ Advising on matters of fundraising, general management, union partnerships, etc.

Long Beach, Ca

✦ Led season selection process, facilitating meetings of the advisory board by distributing scripts, taking meeting minutes, and generating reports✦ Represented Cal Rep with Fine Arts Affiliates, the College of the Arts’ donor base, arranging events and engagement activities✦ Coordinated talkbacks with creatives and faculty pre- and post- shows; occasionally led community conversations✦ Partnered with external vendors, executing 15 engagement events with donors and audiences.✦ Identified an urgent need to obtain the rights to 8 pop songs for a major production; worked alongside the marketing director, managing director, and artistic director to negotiate with music publisher.✦ Wrote and distributed press releases; liaised between press and artists (including for select coverage in LA Times & OC Weekly) ✦ Worked directly with publishers (DPS, Samuel French, etc.) to consistently obtain favorable contract terms for performance agreements ✦ In collaboration with department professors, generated content for each production’s digital audience guide using WIX

Long Beach, Ca

✦ Prepared promotional materials with heavy focus on social media, video promotion, and collaboration with graphic designers✦ Oversaw a team of 10 undergraduate students to generate marketing material, plan and execute 15+ engagement events✦ Built relationship with Long Beach Gay and Lesbian Chamber of Commerce which resulted in donations, increased ticket sales ✦ Interfaced with the Classics and Languages departments at UCLA & CSULB to produce Diversifying the Classics staged reading ✦ Served as Front of House coordinator for all 56 performances per semester, staffing and training box office employees & ushers

Los Angeles, California, United States

✦ Participated in EDI training with Alexandra Meda and TransCanWork✦ Project manager for application/selection process for the 2020 Sherwood award, annually awarded to an LA-based theatre artist✦ Attended events on behalf of Sherwood Award team and artistic staff members of Center Theatre Group✦ Conducted research on local listservs with a goal of reaching underrepresented communities and young artists; this led to the second highest number of applicants in the award’s history✦ Managed applicant database and followed up directly with applicants if needed to collect additional materials for consideration

Long Beach, California, United States

✦ Managed $50,000 production budget, arranged purchases, hired and supervised crew, and coordinated production schedules for opera Dialogues of the Carmelites at the University Theatre✦ Main point of contact for internal and external stakeholders on matters of payroll and compliance.

Greater Los Angeles Area

✦ Keene Insights: Projects 2018 - 2020 - transcribed for various nonprofit analytics interviews on contract basis✦ Community Partners: Summer 2017 - transcribed for community listening sessions held by the Office of Cannabis Management and Los Angeles County ✦ Dancing with the Stars: Fall 2016 - Summer 2017 - transcribed raw footage from Seasons 28 & 29 using MS Word, XD Cam and AVID

Los Angeles, Ca

✦Sara Isaacson Casting: Pilot "Manifest" for NBC/WB✦Beach/Katzman Casting: Independent feature films "Runt" and "Radiant" --Ran audition sessions with casting personnel, producers, and directorsManaged Master Lists and audition databases

Greater Los Angeles Area

Souliere Casting: "Polaroid" feature film for the Weinstein Co. and play "The Pride" at the Wallis AnnenbergDebra Zane Casting: Pilot "When the Street Lights Go On" for Hulu and feature "The Best of Enemies."Beach/Katzman Casting: Pilot "Impulse" for YouTube and "The Wisdom of the Crowd" for CBSGail Levin Casting: Season of "Roadies" for ShowtimeHelen Geier Casting: Single episode of "Godless" for NetflixIsaacson/Souliere Casting: Pilots "Midnight, Texas" and "Untitled Paranormal Project" for NBCUniversalRan camera for in-office and producer sessions, uploaded and labeled all audition tapes, general office needs.Managed master lists, schedules, avails, uploaded video, greeted actors, etc.

Pasadena, California

Read, rated and responded to playscripts under an open submission policy, creating independent deadlines to read large volume of plays and write critiques for the literary office

New York, Ny

Assistant to Casting Director Alaine Alldaffer and Associate Casting Director Lisa Donadio on productions and readings for Playwrights Horizons.Facilitated union contracts with AEA; arranged artist travel. Tasks:Managing appointment schedules for audition sessionsLiaising with agents, managers and actors Reading scripts and generating actor possibilitiesChecking availability for actorsFocus on queer and trans visibility in theaterRunning audition sessions with creative teams

New York, Ny

Assistant to Casting Director Alaine Alldaffer for productions The Huntington Theater in Boston, MA, Seattle Repertory Theater, off-Broadway runs of Pullitzer Prize Winner The Flick by Annie Baker, and others.Tasks:Managing appointment schedules for audition sessionsLiaising with agents, managers and actors Reading scripts and generating actor possibilitiesChecking availability for actorsRunning audition sessions with creative teams

Greater New York City Area

Met with actors in a one on one capacity to meet and get to know them and their work. Informed actors of minor habits, discussed type, and gave direction to monologues and scenes

River To River Festival 2014

Theater festival production assistant:Assisted with set up for indoor and outdoor performance spaces Primarily using sound and video equipment in lower Manhattan and Governor's Island

New York, Ny

Assisted with load - in and load - out for various shows and companiesRan soundboard for Joseph Keckler's "I Am An Opera"​ premiere at the Other Forces festivalAssistant Stage Manager for 2 episode's of John Jesurun's "Chang in a Void Moon"

Nyu Playwrights Horizons Theater School

Served as Mary B. Robinson's assistant director on the devised piece The War Project. Created a theater piece about the Spanish-American war in the Philippines and the Philippine-American war and framed it in the words of our living veterans of various wars.Worked with the director, stage manager, actors, and designers to help bring a devised piece of theater to fruition—using YouTube, email and verbal communication to convey ideas

Nyu

Advanced Thesis Film for NYU Tisch dir: Erica RoseIMDb credit http://www.imdb.com/title/tt3194626/fullcredits?ref_=tt_cl_sm#castCommunicated with the director about actor type, scheduled auditions by emailing and calling actors and organizing space for the auditions, was present and helped make the final casting decision

Williamstown, Ma

Acting Apprentice, summer of 2012Assisted with load in and load out for all mainstage productions in areas of carpentry, costumes, electrics and props

Nyu

Intermediate Film for NYU Tisch dir: Madeline WallCommunicated with the director about actor type, scheduled auditions by emailing and calling actors and organizing space for the auditions, was present and helped make the final casting decision.Cast a full company of dancers and coordinated schedules and wardrobe for large dance-class scene

Master Of Business Administration - Mba, Theatre/Theatre Arts Management, 3.8

Activities and Societies: Master's of Business Administration with an emphasis in Theatre ManagementSelected Coursework: Leadership.

Bachelor Of Fine Arts (Bfa), Drama

Activities and Societies: Selected faculty: Michael Potts, Jessica Hecht, Sam Pinkleton, Marika Becz, Fritz Ertl, Elizabeth Hess.

2 Summer Certificate Programs, Acting Shakespeare

Faculty includes: Tim Hardy, Katya Benjamin, Alex Clifton, Nona Shepard, Peter Oyston, and others Summer 2010 Henry V Royal Academy.

Magnet High School Degree With Highest Honors

Bachelor Of Fine Arts - Bfa, Drama And Dramatics/Theatre Arts, General