Bailey Smith Email & Phone Number

Denver, Colorado, United States

● Lead a strong team of 12 to support all business operations, sales, client relations, product development,marketing, retail, recruitment and team development of a women-owned and locally operatedfitness studio● Oversee all financial planning and sales to develop a strategy that continuously drivesrevenue. Results include driving overall sales +18% and ARR +5%, post- COVID● Lead instructor mentor team to ensure we are consistently delivering a remarkable, high qualityclass and product to every client● Lead retail operations, from open-to-buy to visual merchandising and sell-through strategies.Partner with brand partners to carry product lines that are in alignment with our values.● Oversee all marketing efforts, including implementing campaigns and overseeing social media todrive brand awareness and increase client retention & engagement, while also partnering with localcommunity members● Develop and maintain all training materials for onboarding and continuing education for teammembers

● Lead Shopify eCommerce merchant teams through merchandising, customization and training of the Loop returns SaaS platform, based on their needs and business demands● Developed and managed Help Center project through development and copywriting of internal and external training resources● Partnered cross-functionally within the organization, from product, engineering and sales teams, tosupport Shopify merchants through the entirety of their onboarding and through the flexibility of an early stage start-up

Greater Denver Area

● Wrote and delivered rollout training that supported Chipotle internal communications forover 50,000 employees and over 2,000 restaurants● Lead the development of communications for restaurant operations teams and support staffteams, including the development of a mobile messaging program to alert all necessary partieswith urgent business matters● Collaborated with cross-functional departments to lead organized rollouts of training materialsfor programs such as new menu items and Chipotle Catering, which set restaurant teams up forsuccess in implementation

Greater Denver Area

● Lead visual merchandising direction of Seasonal Apparel, Yoga and Accessory departments for all500 retail locations● Wrote, designed and developed all merchandising training standards, along with store communication for new and existing program roll outs, including the 2013 creation of a Yoga shop concept (+80% category)● Collaborated directly with all brands, such as The North Face and Columbia, and internals buyers on marketing campaigns, along with strategic merchandising planning based on product relevance● Merchandise planning to ensure capacity and inventory levels aligned for efficient product turn andseasonal demands

Columbus, Ohio Area

● Developed merchandising and marketing strategy, along with brand and product management for two $100M personal care brands (Aromatherapy and True Blue Spa)● Successfully built strong partnerships with cross-functional teams to ensure products weredeveloped, sourced, planned, and distributed properly to over 1,600 retail locations; including core, seasonal, and gift set categories● Key contact for all Performance Brand testing strategies to successfully test, learn, and respond toimpact future category buys● Lead successful product launches, that helped drive top line revenue and increase margins in both brands● Studied close market trends and fashion influences that related to the BBW customer for futuredevelopment, buys and brand stories

Baltimore, Maryland, United States

- Responsible in monitoring, evaluating and driving sales results to positively impact the Accessories and Footwear businesses- Delivered sales and open order status to Executive Team on a monthly basis, in order to impact open order demands- Monitored Footwear and Accessory best selling styles consistently to present findings and product samples to Executive Team- Consistently researched menswear trends and worked closely with all cross-functional partners and vendors for product development, based on findings

Bachelor Of Science, Fashion & Retail Studies

Fashion Merchandising And Design