Bailey Spaulding Email & Phone Number

South Bend, In, Us

Key member in the development and production of internal, external and interactive marketing initiatives for the University Enterprises and Events (UEE) division:- Continually create and optimize Experience Notre Dame website content through the inclusion of strategic imagery, alternative text and published articles, leading to a YoY (Year-over-Year) increase in active users by 6% and enhanced average engagement time by 16%- Create and generate content for six individual social media accounts across Instagram, Facebook and Twitter. Ensure content follows individual account brand identities and maintains account relevancy and consistency- Utilize Sprout Social CMS to schedule social media content at optimal performance times and track social media metrics- Employ the Emma by Marigold email marketing platform to monitor and report on key performance indicators, including click and open rates- Assist in the promotion and growth of the Experience Notre Dame brand by organizing and participating in university and division events- Contribute to overall storytelling initiatives through the writing of published articles on the Experience Notre Dame website

Chicago, Illinois, United States

As a marketing intern at Motorola Solutions, I played a lead role in working cross-functionally to complete key marketing related projects and campaigns. Main achievements and responsibilities included:- Key contributor in initiating, creating and implementing strategy for a B2B organic social media campaign. This included creating content for sales enablement on social media platforms, including LinkedIn and Facebook- Facilitated and led customer interviews, which supported the writing of a published blog post on Motorola Solutions website and corporate social media channels. The blog post received over 1,000 views and was shared 17 times on LinkedIn within the first two weeks (2) of publication- Worked collaboratively with the digital campaigns team to create a digital marketing campaign that promoted Motorola Solutions’ ecosystem of public safety products. Key completed initiatives included the creation of a high value asset page, web landing page, and social media content- Assisted in the planning and promotion of two (2) trade show events. Collaborated with internal teams and outside vendors in obtaining critical resources to support the events and designed collateral that helped outline and drive traffic to the various activities at the events

Birmingham, Alabama, United States

- Created and presented marketing plans that outlined strategy to increase eCommerce merchandise sales, increase membership, and increase the number of events held - Planned community events such as Birthday Bash 2021 that brought in over 800 community members and raised money for the Foundation - Led fundraising efforts for community events through initiating relationships and communicating with local companies - Wrote a published article in Vulcan Park and Museum’s magazine Nuts and Bolts to commemorate the success of Birthday Bash 2021 - Created content and graphics via Canva for social media platforms, such as Instagram and Facebook, to promote merchandise, increase brand awareness and promote community events

United States

- Demonstrated effective communication and customer service skills by communicating positively with customers and team members- Ability to handle multiple tasks quickly and effectively- Demonstrated great teamwork by assisting co-workers- Assisted with setup, cleanup, stock and handling of food and beverage items