Creative Direction | Strategic Relationships | Pr/Marketing | E-Commerce Development | Buying
Vancouver, Bc
- Focused on Brand Development to effectively target appropriate audience, maximize global reach and increase core profit. - Created opportunities to increase public awareness via media outlets such as Rush TV, Breakfast Television, POPsugar Fashion, The Langley Advance, The Now News and others. - Develop Affiliate Program and initiate long term relationships with key influencers to maximize sales growth and social media reach. - Manage website content targeting website traffic growth to capitalize sales. - Planned and produced company events (warehouse sales, private events, cross-networking events) with over a 50% growth in sales.- Targeted local business' with a strategic demographic to build mutually beneficial partnerships and increase brand awareness and core profit. - Created and managed social media accounts (Facebook, Twitter, Pinterest, Instagram) to provide easy access to company information and current events. Included humorous, elective posts to increase audience and virality. - Designed and created graphics for website and other promotional materials. - Styled and directed several campaigns with creative concepts to utilize for promotional materials such as look books, press images, web graphics, etc.- Cross-network within the PR/Marketing industries to build mutually beneficial relationships. - Utilized systems such as: MailChimp, Photoshop, Pages, Office Star, Excel, Word- Creative mind behind the exclusive clothing capsule "JILLIAN HARRIS for Privilege". Partnered with Jillian Harris and team to co-develop a 16 piece Summer Capsule Collection launching July 2014 and 13 piece Fall Capsule launching October 2014. Managed and facilitated marketing initiatives, brand awareness, buying, styling and e-commerce development.- Creator & showrunner for Privilege's podcast PRIV Talks which debuted #7 on iTunes in the Business category and in the overall Top 100 Podcasts.