Bailey S. Email & Phone Number

Paradise Valley, Az, Us

New York, Ny, Us

Irving, Texas, Us

• Develop, execute, and monitor data-driven campaigns using Adobe Campaign and Salesforce Marketing Cloud, ensuring alignment with business goals and campaign objectives• Build and refine audience segments used to design and implement complex multi-channel journeys with dynamic content and trigger-based deployments, optimizing audience engagement across channels• Analyze campaign performance, troubleshoot issues, and provide insights to drive campaign improvements, revenue growth, and customer retention• Perform diagnostic analytics to fulfill research tickets for the client using SQL• Implement automations for campaign processes and data loads via Tidal Workload Automation and SFMC• Serve as a key consulting resource in understanding and querying relational databases in Oracle and ETL processes in Informatica• Collaborate with internal teams, clients, and vendors to develop campaigns from concept to execution• Conduct and streamline reporting and data loads, reducing errors and execution time by 60%• Train new team members and update documentation to improve processes and workflows

Dallas, Tx, Us

• Awarded AAF NSAC 3rd place and Special Judges’ Award – “Most Uncomfortable Truth”• Developed a campaign and presentation with 13 team members based on objectives of the client, Meta Quest• Established significant insights of the target market and business through primary and secondary research• Produced a strategic media mix utilizing paid search, paid social, influencers, programmatic, and activations• Created a budget, schedule, and recommended metrics for future evaluation of this $10 million campaign

Irving, Tx, Us

• Refined report data extracted from Google Ad Manager and HubSpot using Excel PivotTables to analyze CTR, viewability, and % of desktop impressions vs. % of mobile impressions• Recorded campaign data into 150 monthly reports for clients and provided optimization recommendations• Integrated a series of VLOOKUP and other intermediate functions to organize, analyze, and automate datasets • Generated 19 weekly newsletters in HubSpot by placing digital ads, text ads, and click-through links

Dallas, Texas, Us

• Created social media graphics using Canva; developed and scheduled posts using Buffer and Hootsuite• Completed research on the target market preferences to develop a media schedule for each campaign• Supported the Creative Development Lead by completing Adobe Illustrator and InDesign deliverables• Performed both a weekly and detailed end-of-summer analysis using effectiveness measurements such as click through-rate, email open rate, unsubscribe rate, share rate, and pageviews• Increased social media following by 30%

Scottsdale, Arizona, Us

• Reviewed and edited both trusts and wills for the Director of Business Development• Organized and located documents via the computer to promote efficiency for 30+ employees

Bachelor Of Business Administration - Bba, Business Analytics Supply Chain Management

Bachelor Of Arts - Ba, Advertising - Digital Media Strategy Specialization