Bailey S. Email & Phone Number

Paradise Valley, AZ, US

New York, NY, US

Irving, Texas, US

• Develop, execute, and monitor data-driven campaigns using Adobe Campaign and Salesforce Marketing Cloud, ensuring alignment with business goals and campaign objectives
• Build and refine audience segments used to design and implement complex multi-channel journeys with dynamic content and trigger-based deployments, optimizing audience engagement across channels
• Analyze campaign performance, troubleshoot issues, and provide insights to drive campaign improvements, revenue growth, and customer retention
• Perform diagnostic analytics to fulfill research tickets for the client using SQL
• Implement automations for campaign processes and data loads via Tidal Workload Automation and SFMC
• Serve as a key consulting resource in understanding and querying relational databases in Oracle and ETL processes in Informatica

Dallas, TX, US

• Awarded AAF NSAC 3rd place and Special Judges’ Award – “Most Uncomfortable Truth”
• Developed a campaign and presentation with 13 team members based on objectives of the client, Meta Quest
• Established significant insights of the target market and business through primary and secondary research
• Produced a strategic media mix utilizing paid search, paid social, influencers, programmatic, and activations
• Created a budget, schedule, and recommended metrics for future evaluation of this $10 million campaign

Irving, TX, US

• Refined report data extracted from Google Ad Manager and HubSpot using Excel PivotTables to analyze CTR, viewability, and % of desktop impressions vs. % of mobile impressions
• Recorded campaign data into 150 monthly reports for clients and provided optimization recommendations
• Integrated a series of VLOOKUP and other intermediate functions to organize, analyze, and automate datasets
• Generated 19 weekly newsletters in HubSpot by placing digital ads, text ads, and click-through links

Dallas, Texas, US

• Created social media graphics using Canva; developed and scheduled posts using Buffer and Hootsuite
• Completed research on the target market preferences to develop a media schedule for each campaign
• Supported the Creative Development Lead by completing Adobe Illustrator and InDesign deliverables
• Performed both a weekly and detailed end-of-summer analysis using effectiveness measurements such as click through-rate, email open rate, unsubscribe rate, share rate, and pageviews
• Increased social media following by 30%

Scottsdale, Arizona, US

• Reviewed and edited both trusts and wills for the Director of Business Development
• Organized and located documents via the computer to promote efficiency for 30+ employees

Bachelor Of Business Administration - Bba, Business Analytics Supply Chain Management

Bachelor Of Arts - Ba, Advertising - Digital Media Strategy Specialization