Bailey Thomas Anastasiades Email & Phone Number

Bristol, Gb

Bristol, England, United Kingdom

Bristol, England, United Kingdom

London, England, United Kingdom

New York, New York

•Led, developed and directed Macy’s national fashion public relations strategy and voice for traditional media, digital channels, broadcast and influencer outreach•Curated Macy’s fashion aesthetic for media consumption through the creation of stylized lookbooks, seasonal press previews, launch parties and seasonal trend messaging and pitching to key national media •Aligned and strategised with marketing teams to build messaging and content for paid editorial opportunities•Wrote press releases, materials, messaging and scripts for senior executives for all nationwide fashion-related company initiatives and packaged for distribution to regional teams and agency partners•Liaised with internal and external partners from merchants to leased businesses to gather and develop storytelling opportunities, prepare strategy and pitch to media•Managed agency partners through project prioritisation, strategy review and messaging development

New York, New York

•Managed regional public relations efforts for the Northeastern United States (including New York City flagship store) including building editorial relationships and storytelling across all categories of the Macy’s brand from product to business•Drove media coverage and outreach surrounding major celebrity appearances at New York City Herald Square flagship including interview pitching, facilitation and post-event outreach•Developed and implemented national media strategy and press materials surrounding iconic New York City-based campaigns such as the flagship holiday window unveiling and annual Make-A-Wish Believe charitable partnership•Executed regional media push of corporate stories such as grand openings, hiring announcements and charitable initiatives

New York, New York

•Wrote and distributed press releases and pitches to national, regional and trade publications, including trend pitching, feature stories, profiles, product placement, celebrity credits, blogger placements etc.•Planning, development and execution of clients’ press strategies including print, digital and social outreach as well as special events, micro-planning for key initiatives and advising on social media influencer strategy •Event management including press days, bridal fashion week, press dinners, press events, press campaigns, etc. from idea conception to logistics to post-event outreach•Staffed and managed media at major red carpet events such as Harper’s Bazaar ICONS, New York Fashion Week, New York Bridal Week, Saturday Night Live 40th Anniversary, Heidi Klum’s Halloween, CFDA Awards and Barcelona Bridal Week•Lead day-to-day client communications •Managed account coordinator and interns on the fashion team•Clients included: Ippolita, ALEX AND ANI, Heidi Klum Intimates, Jordache, Pronovias, Zappos Couture, Dune London, Sarah Flint, PS Dept, Theodora & Callum

New York, Ny

•Crafted pitches for national, regional and trade publications as well as digital influencers to secure coverage for clients•Outreached for and hosted market appointments with editors, bloggers and stylists to showcase new collections•Lead outreach to celebrity stylists to introduce them to clients and facilitate pulls, loans and giftings•Clients included: Stone Cold Fox, Bugaboo, Ivy Kirzhner, Gryson, Arme de L’Amour, Chippewa, The Office of Angela Scott

New York, Ny

•Crafted press releases and pitches to secure coverage of client placements on the red carpet online and in traditional print•Pitched and coordinated celebrity attendance at fashion week presentations and runway shows including transportation, interview scheduling and general day of show management of VIPs, celebrities and digital influencers•Proactive and reactive sample loan and return coordination with celebrity stylists for luxury ready-to-wear and accessories brands for major events in fashion and entertainment such as the Oscars, Golden Globes, Grammy Awards, Emmy Awards, movie premieres, international fashion weeks and other red carpets•Participated in LA pop-up suites several times a year, including preparation, travel arrangements, appointment outreach, sample trafficking, merchandising and networking•Clients included: Jennifer Fisher, KaufmanFranco, Lela Rose, Milly, Lover, HONOR, Casadei, Loeffler Randall, Schutz, Jerome C. Rousseau

New York, New York

•Worked with PR representatives to gather credit information for upcoming stories and worked on layouts for each•Assisted in the coordination of fashion week scheduling, including sending RSVPs, organizing tickets, managing seating assignments, scheduling appointments and attending events and shows•Aided editors with creating look books, boards, pulls for stories, scheduling appointments, expenses, creating notebooks for upcoming issue planning and general assistant work

New York, New York

•Organised samples in fashion closet and assisted editors with managing sample return and pick up from various showrooms and assisted in the implementation of a new sample tracking system•Assisted editors with the creation of boards for upcoming stories, created tear sheets for advertisers, assisted with run-throughs, worked on expenses, and ran various errands•Helped editors and stylists prepare for fashion photo shoots and assisted on location

New York, New York

•Organised samples in the fashion and beauty closets, checked all samples in and out and worked with PR representatives to coordinate sample requests and return•Attended appointments with various PR representatives and designers