Marketo and marketing automation consultant well versed in Marketo setup, integration with SFDC, and general marketing automation strategy.

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Worked with clients to achieve their Marketing Automation goals including:*Setting up lead scoring to optimize conversions*Building lead lifecycles and revenue cycle modelers*Advanced program creation*Nurture and engagement streams*Teaching basic and advanced Marketo functions

Create, implement, and manage outreach and lead generation plans including Email Campaigns, Marketing Automation, SEM, SEO, and Social Media.*Manage day to day activities and strategies for clients*Create and implement client social media plans including contact strategies and influencer strategies*Manage client SEM strategies through Google Adwords, including ad copy, testing strategies, and reporting*Reporting through Google Analytics, Adwords, and Email*Create, implement and manage email campaigns and strategies through Vertical Response, Eloqua, and Marketo*Manage SEO strategy for a variety of clients including website page and blog optimization with aid of tools such as SEOMoz and Wordtracker*Create content and copy for whitepapers, emails, landing pages, and advertisements*Email marketing through Marketo and Eloqua*Create comprehensive assessments of current marketing automation strategies and recommendations for improvements

*Launched and managed marketing campaigns including bundle programs, advertorials, and CPC, CPM and CPA campaigns *Wrote copy and designed a wide array of marketing materials including banner ads, landing pages etc.*Managed the launch of new software products, identified different components of the launch and assigned them to the proper person for implementation and kept the launch moving on schedule *Launched reseller newsletter program to increase sales. Composed, designed and distributed these emails *Created all sales materials to distribute to new participants in our program *Managed affiliate programs and various distribution partners *Launched and managed focus groups for products *Provided reporting of key campaign metrics

*Designed and create materials such as a monthly newsletter, new client packet and advertisements *Updated and maintain firms website- basic HTML skills *Produce content for website- reworking text and supplying blogs and articles *Worked on Search Engine Optimization *Handled hiring of new employees- reviewing resumes and performing interviews *Arranged seminars/events- booked meeting rooms, arranged advertising etc. *Managed social media sites including Facebook, Twitter, Merchant Circle etc.

*Researched, contacted and negotiated contracts for online banner ad placements *Compiled and analyzed data to ensure ads generated well *Created and distributed tracking URLS to monitor campaign progress *Negotiated ad changes (placement, size etc) for poorly performing ads

*Created advertising campaigns to fit various budgets *Aided in the design and layout of both print and internet ads *Created internet and print campaigns to fit clients needs and provide measurable results *Engaged in both oral and written communication with clients *Involved with proofing and editing both ad copy and articles *Brainstormed and implemented new featured marketing sections (Issaquah Highlands map page, Holiday Worship Directory) *Planned and executed new, out- of-the-box ideas for clients advertising campaigns (sponsorships etc) *Worked as intermediary between creative staff and client to create effective advertisements

* Created Company wide Training and Safety Manuals* Customized graphics and text to mimic real situations employees would face and compiledthese into booklets that could be understood across language barriers* Created similar checklists and charts for quality control* Extensive use of the computer to create and manipulate graphics* Created new Human Resource documents* Headed project to implement new marketing strategy including scripts for cold calls