Anne-Sophie Bernard Email & Phone Number

Paris, Fr

Creating the communication plan and the media 360° strategyDeveloping the national and local advertising campaignsDefining the sales operationsManaging the advertising creation within Audi chart respect, briefing and supervising the agenciesEstablishing the label « Audi Approved plus » Handling the relationships with Volkswagen Bank, the warranty companies and Audi AGRunning the budget (more than 2 million euros)

Training the Audi dealer network in the genuine accesories salesCreating and setting up the new car limited edition Handling the Audi Collection activity (Goodies / Lifestyle) - BtoB - BtoCFollowing the sales and performance KPIs (dealer and area levels) and the network animationBuilding and managing the e-commerce website for Audi genuine accessories

Région De Paris, France

Piloting the call to tenders (hostess, catering, hotel, security, cleaning…)Following and managing the global budgetAssuring the link with Headquarters (Audi AG) and with Audi France board during the event Building the relationship between the agencies and service providers Recruiting and manage a team composed by more than 20 Audi France colleagues

Région De Paris, France

- Product launch.- Roadshows organization for different models of the brand.- Organization and follow-up of Customer and Dealer events.- Set-up, coordination and follow-up of sports events and other partnerships.- Management of our internal fleet (around 30 cars).- Community Management follow-up and return of investment analysis

Schaffhausen

Advertising- Assistance in the implementation of IWC’s entire advertising campaign across all media including print ads,advertorials, online, TV, billboard, wrappings etc.- Management of the translation process from approved English headlines and copies into other languages.- Contact for advertising agencies and management of the creative and implementation process for the annualadvertising campaign.- Corporate design and format control, compilation of all necessary… Show more Advertising- Assistance in the implementation of IWC’s entire advertising campaign across all media including print ads,advertorials, online, TV, billboard, wrappings etc.- Management of the translation process from approved English headlines and copies into other languages.- Contact for advertising agencies and management of the creative and implementation process for the annualadvertising campaign.- Corporate design and format control, compilation of all necessary guidelines and manuals.- Creation of special formats and content where required, administration of IWC’s Publishing Centre in close co-operation with the Ads & Media Manager.- Creation of special formats in cooperation with IWC’s creative center.Media- Monitoring of local media plans to ensure full alignment with IWC’s global media strategy, monitoring andsupervision of local implementation as well as the compilation of production overviews.- Monitoring and evaluation of IWC’s media tool. Prepare outcomes on a monthly basis.- Exploring new trends in media landscape. Show less

Munich, Germany

- part of the Marketing team for the African, Caribbean and Eastern Europe markets- assisting the Marketing Managers in all their projects - planning and producing a wide variety of external communications - preparing product launches- organising various marketing and sales events (e.g. Product & Brand Experience and Marketing Conference)- regular contact with the Importers within the African, Caribbean and Eastern Europe region as well as with various… Show more - part of the Marketing team for the African, Caribbean and Eastern Europe markets- assisting the Marketing Managers in all their projects - planning and producing a wide variety of external communications - preparing product launches- organising various marketing and sales events (e.g. Product & Brand Experience and Marketing Conference)- regular contact with the Importers within the African, Caribbean and Eastern Europe region as well as with various communication and event agencies Show less

- Inviting people in order to ask them to give a lecture- Organizing conferences for max. 700 people- In charge of media relations- Writing press releases

Paris, France

- Developed the Direction newsletter (bi-monthly)- Conducted research and wrote papers on foreign television- Reform of the website- Organized visits for foreign delegatories

Aachen, Germany

- Translated German / French - Wrote documents and notes- Answered the phone as secretary of the director- Taped data (financial tables)

Master Of Science (Msc) Fashion, Design And Luxury Management, Luxury Management - Marketing

Marketing, Strategic Management, International Trade, Communication and Brand Management

Desma, Marketing, Communication, Strategy,

Marketing stratégique, Etudes de Marché, Stratégie de Communication, Management et Leadership, Droit des sociétés, Finance et.

Classes Preparatoires Hec Voie Scientifique, Ecs

classes préparatoires aux grandes écoles de commerce