My marketing expertise? Conception to execution, and everything in between.Through rigorous planning and analysis, I keep brands on message to fuel a company’s growth. In my current role at Fathead, I bring 15+ years of in-depth experience to directing the full gamut of marketing strategies. I’m creative, assertive, and resourceful in leading internal teams and outside agencies to deliver fully integrated campaigns. Comfortable working in all channels and digital spaces, I’ve demonstrated success in formulating innovative, tech-driven initiatives and brand architecture that yields ROI year-over-year. Areas of Key Emphasis:Marketing Strategies, Management & Leadership, Multi-Channel Marketing, Market Research & Analysis, Collateral Development, Direct Mail, Ecommerce, Pricing Strategy, Product Launches, Digital Marketing, Website Management, Budget Planning, Campaign Management, Public Relations, Vendor/Agency Relations.A few of my career highlights include:• Created data-driven marketing programs, within fast turnarounds, that boosted sales by 10% and grew an email database to 1 million contacts.• Led the charge on several rebranding initiatives and website overhauls, which led to increased conversion rates and dramatically improved customer engagement.• Maximized marketing investments by quadrupling return on ad buys and consistently leveraging internal and external marketing resources at every company served.