As the CEO of Dar Al Najat Medical Technology, I oversaw all aspects of the business, from profit and loss management to team building and market analysis. My strategic planning efforts resulted in the establishment of new partnerships and increased sales revenue. Additionally, my focus on financial planning, vendor and supplier management, and marketing strategies led to significant growth and success for the company. • Implemented cash flow optimization strategies to improve financial stability.• Conducted market analysis to identify new growth opportunities.• Developed and executed sales planning initiatives to drive revenue growth.

Managing all sales and marketing activities of all Business Lines at Spectromed incl. Hemodialysis - Nipro, Sterilization and Infection Prevention - Anios/Soluscope, Wound Care - Medline, Diaphhram Pacing - Synapse, Spine - SpineGuard & SafeOrthopedics

Managing all sales and marketing activities in the Western Region

* Partner with large organizations incl. Hospitals, Hotels, Banks, Maintenance Companies ..etc to supply all their lighting & electrical requirements* Cooperate with featured LED lighting suppliers incl. Philips, GE, Osram & OPPLE

* Developed and managed the Diagnostic / POCT business all over KSA * Recruited high professional team with qualification matching the business requirements* Ensured all sales & service team members receive factory level training* Planned & executed the sales strategy (short & long term) for each product* Lead the sale team toward achieving our goals* Worked closely with all relevant departments (service, finance, logistics, regulatory, planning,...etc) to ensure business success and customer satisfaction* Introduced Abaxis Piccolo xpress & ScheBo M2PK CRC test into the Saudi Market and built reference centers* Successfully lead the Abaxis evaluation, qualification and codes addition in the SGH directory* Initiated a mega project for Abaxis at PHCC-MOH in Saudi* Successfully re-launched the OPTI Medical business in Saudi* Successfully implemented several OPTI analyzers in the first few months of our cooperation* Supported our M&BDM in developing the diagnostic business* Cooperated with Conworx, to offer their POCCelerator, supplier independent POCT software, and overcome the built walls by large competitors* Performed presentations, demos and supervise evaluations at all target accounts* Cooperated with local educational & research centers to perform local studies for M2PK * Successfully implemented M2PK in several reputable governmental & private reference centers

* Perform market survey and competition analysis to evaluate new business opportunities* Identify & communicate with new partners who offer unique solutions or products* Set Sales & Marketing Strategy for new products* Worked closely with Health Care Belgium team to launch Radiomatix services in Saudi* Launched VeraLight SCOUT DS, noninvasive Pre-Diabetes & type II Diabetes screening, in Saudi* Worked with MOH to introduce National Screening program using SCOUT DS* Perform local study to compare SCOUT DS with A1C at International Medical Center (IMC)* Identified the potential of Abaxis express in the Saudi and suggested higher management to start sales & marketing activities

 Managed ConMed Electro & Endo, REACH & Intact BLES business in W&S Region Achieved outstanding annual sales growth

* Managed WR key accounts for ERBE, SurgRX, MAQUET, SCHMITZ, MEDICON * Supported and supervised the ERBE Sales team in KSA * Performed product demo & training for potential & exisiting customers* Supported ERBE distributor in Bahrain * Controlled Stock and demo items * Performed market analysis and prepared sales plans * Arranged and/or participated in local congresses and symposiums * Monitored, analyzed & reported the competitors information * Achieved assigned target * Prepared sales quotations on JDE and Excel * Responded & Resolved customers complains * Acted as a team leader in tender preparation & follow up

Managing all Surgical WorkPlaces & Endoscopy accounts in the Western & Southern Regions of Saudi Arabia. Prepare & execute strategic sales & marketing plans for MAQUET, ERBE, SCHMITZ and MEDICON products. Cooperating with Endoscopy market leaders such as R.Wolf, K.Storz, Olympus, Stryker, Smith & Nephew & Fujinon to provide complete integrated solutions based on the customer's preference. Awarded salesman of the year 3 times.