Brand Development & Management: • Within a year of joining, I oversaw a complete visual revamp for the logo and brand collaterals such as logomark and brand colours. The goal was to create a strong and cohesive perceptual image that continuously enhances the brand identity of Uvest particularly with our key audience—young Nigerians. • Oversaw the development of unique and compelling creatives which has led to a strong brand presence in the market.• Also maintained brand consistency across all multimedia channels, from logo-mark placement to adoption of brand colours optimised for each specific use case.Creative Strategy Development: Innovation and Ideation• Developed a comprehensive creative strategy which conceptualises each property as a unique product with its own brand identity and comms strategy.• After recognising a trend in Instagram content performance for Reels, I established an industry-defining video content model—creating bitesize <60 sec content and video series. • Consistently provided guidance on cohesive storytelling and brand representation, aligning video production with overall strategies.• Crafted captivating narratives and scripts, delivering key messages and building trust with viewers.• Led and motivated the creative team to always deliver 110% high-quality work. • Nurtured a collaborative and innovative work environment. Project Management: • Serially planned and executed property showcase videos, events, etc with stunning visuals and immersive experiences.• Oversaw multiple creative projects simultaneously, ensuring deadlines are met and deliverables are of highest quality.• Provided leadership to micro-teams ensuring consistent delivery on visual representation and brand messaging Collaboration & Communication: • Collaborated with cross-functional teams such as marketing and sales to align creative initiatives with campaign objectives and overall business goals.

• Spearheading operational strategies, enhancing efficiency and improved profitability in the land sales sector.• Optimising processes for land acquisition, development, and sales, ensuring seamless operations.• Leading cross-functional teams, fostering a culture of innovation, discipline and collaboration.• Implementing digital transformation initiatives, leveraging technology for competitive advantage.• Working towards enhanced customer experience, aligning service delivery with brand promises and business goals.• Championing sustainability initiatives and corporate social responsibility programs.• Overseeing major projects, ensuring timely and within-budget completionSkills:Operational Strategy · Financial Management · Team Leadership · Risk Management · Project Management · Digital Transformation · Customer Experience · Sustainability

As a Senior Creative Designer, I played a pivotal role in conceptualising and executing impactful marketing and promotional campaigns. Over the course of my 2-year experience, my responsibilities largely encompassed the following:• Collaborating with clients and account teams to understand campaign objectives and develop innovative and compelling creative concepts. Translating client briefs into visually captivating designs and experiences that effectively communicated brand messages.• Utilising my expertise in graphic design, typography, layout, and visual storytelling to create eye-catching and effective communication materials. This includes designing print advertisements, brochures, flyers, direct mailers, event collateral, and other BTL marketing materials.• Ensuring brand consistency across various communication touchpoints, aligning with established brand guidelines while injecting fresh and creative elements. Maintaining visual cohesion and adherence to brand standards to reinforce brand identity and recognition.• Managing multiple campaigns simultaneously, from concept to completion. • Building strong relationships with clients, understanding their needs, and effectively communicating design solutions and concepts. Presenting and justifying creative ideas to clients, incorporating feedback, and providing design recommendations to enhance campaign effectiveness.• Integrating new techniques, tools, and platforms to deliver cutting-edge creative solutions that resonate with the target audience.• Conducting thorough quality checks and proofreading to ensure accuracy, consistency, and error-free deliverables. Upholding high design standards and attention to detail throughout the creative process.• Collaborating with fellow designers, copywriters, and production teams to brainstorm ideas, share knowledge, and enhance the overall creative output.

Create motion graphics elements including montages, intros, templates, transitions, slides, titles crawl, etc.Assist with production process through pre and post phase including event coverage, package or in-house content recording, editing, and exporting, etc.Assist in training and orienting interns on the nitty-gritty of production and contentDeveloped an infotainment content about famous gospel artistes with a slice of humour to improvebroadcast look & feel.

Determine the best concept ideas for design implementation across different projects including social media campaigns, web development, motion graphics production and other multimedia uses.Decide all visual production such as art, photographs, illustrations and other graphic design articlesProduce creative, comprehensive layouts and design ideas depending on client needs (and user expectation)