Randall Baker Email & Phone Number

• Planned, developed and executed national merchandise strategies for $16 million business• Mitigated potential loss by procuring and developing 3 new start-up divisions• Worked one-on-one with division leaders to develop strategic purchasing plans, financial budgets and product merchandising plans with launch dates• Negotiated deals with vendors both domestic and abroad to produce and/or deliver more than 200 products annually• Leveraged creative skills to build division… Show more • Planned, developed and executed national merchandise strategies for $16 million business• Mitigated potential loss by procuring and developing 3 new start-up divisions• Worked one-on-one with division leaders to develop strategic purchasing plans, financial budgets and product merchandising plans with launch dates• Negotiated deals with vendors both domestic and abroad to produce and/or deliver more than 200 products annually• Leveraged creative skills to build division website, produce email marketing campaigns and develop go-to-market plans for new product launches• Created products based on pop culture to drive revenue; Unicorn LED light proved so successful divisions requested new characters and full products lines going forward Show less

Mckinney, Texas, United States

• Took the company from start-up to more than $100K in sales in 5 years, with distribution to 30 specialty boutiques nationwide• Developed home product line of more than 60 SKU’s from scratch, including fragrances, candles, diffusers and mists • Achieved goal of selling “Made in USA”, with more than 75% of products produced in Texas or within the US• Awarded “Best of Show” for visual merchandising, including products and booth creative, at 2015 Dallas Trade Show

• Produced approximately $4 million in sales by developing financial and merchandise strategies for the nation-wide launch retail products• Sourced products, created planograms and worked cross-functionally with distribution to create 12 unique, easy-to-assemble merchandising kits for stores • Analyzed store sales and category performance to fine-tune assortment to total of 203 unique SKUs and more than 400,000 individual units• As Category Manager, led the new Video Games and… Show more • Produced approximately $4 million in sales by developing financial and merchandise strategies for the nation-wide launch retail products• Sourced products, created planograms and worked cross-functionally with distribution to create 12 unique, easy-to-assemble merchandising kits for stores • Analyzed store sales and category performance to fine-tune assortment to total of 203 unique SKUs and more than 400,000 individual units• As Category Manager, led the new Video Games and Licensed Products team through a relocation and transition to new corporate ownership• Managed vendors and other third-party relationships through transition; re-establishing contacts and negotiating new agreements as needed Show less

Dallas, Texas, United States

• Directed team of 3 to budget, allocate, negotiate and source more than 4 million unique SKUs each year in the Video Games and Licensed Products categories• Contributed more than $250 million in annual revenue, generating 13% of the company’s gross margin• Championed the new e-commerce/online rental business, including the “Games by Mail” program designed to offer customers convenient access to products online and in-store• Negotiated third-party agreements, including advertising… Show more • Directed team of 3 to budget, allocate, negotiate and source more than 4 million unique SKUs each year in the Video Games and Licensed Products categories• Contributed more than $250 million in annual revenue, generating 13% of the company’s gross margin• Championed the new e-commerce/online rental business, including the “Games by Mail” program designed to offer customers convenient access to products online and in-store• Negotiated third-party agreements, including advertising, product purchasing, and returns/mark downs• Increased profitability and marketing opportunities by negotiating exclusive revenue sharing contracts with studios and other vendors• Facilitated marketing and advertising efforts for the categories, working cross-functionally to ensure proper financial spend and correct placement Show less