Kaitlyn Baker Email & Phone Number

Lead and support a team of designers and animators working to meet GovLoop’s mission by creating and delivering high-quality, beautifully designed products.Responsible for:• Managing day-to-day work, timelines, deliverables and career development for GovLoop’s creative team• Overseeing production of and giving feedback for all products, including: guides, reports, animated videos, infographics, social media posts, virtual and in-person event collateral, presentations, etc.; averaging 160+ products a year• Collaborating with other team leads to define and measure company KPIs, solve problems, brainstorm new products, and ensure cross-functional communication• Maintaining brand standards across marketing and sales assets Success Metrics:• Merged two siloed teams of 3 into a highly collaborative team of 6• Increased productivity and output by 75%, including doubling video production• Helped lead the development and growth of GovLoop Academy from a small collection of presentation-style courses to hub of over 250 highly-designed and engaging animated videos• Delivered a company record number of products in 2020, while adjusting to working from home and managing a remote team

Washington D.C. Metro Area

• Managed a small creative team responsible for the design of all GovLoop's editorial and marketing products, both digital and print• Worked with other managers to facilitate cross-team collaboration and establish best practices for design production + brand implementation throughout the company• Photographed all events, conferences, headshots, and any conceptual or themed photoshoots • Increased team productivity and capability by improving internal processes and communication; took on extra tasks and new projects while maintaining the same size team• Oversaw the design, rollout, and implementation of a complete rebrand for GovLoop's annual Next Generation of Government Training Summit, including the creation of over 40 types of branded event items

Washington D.C. Metro Area

Lead designer for all editorial, print and marketing projects.• Designed or managed production of over 85 editorial products in 2016, ranging up to 100 pages• Work closely with content and marketing teams to create successful, engaging campaigns• Helped to oversee a company branding update including new logos, templates and branded content• Handle many simultaneous projects while never missing a deadline• Keep designs fresh, innovative and approachable for all members of the GovLoop audience Photographer• Attend and photograph 25+ events per year, averaging 100 attendees• Lead photographer at 2-day NextGen Summit with 750+ attendees• Continuously schedule and shoot professional headshots for all company employees• Art director and lead photographer for conceptual and themed photoshoots used in products

Washington D.C. Metro Area

• Assisted in the layout and design of content such as guides, reports, and other online resources.• Designed collateral for in-person and online events, including posters, icons, web banners, etc.• Researched and created marketing materials for print and web, including t-shirts & business cards.• Planned, produced, and edited instructional design and event videos used for on-demand courses.• Acted as a versatile in-house photographer capturing live events, company headshots, and images for marketing campaigns.

Fairfax, Va

Williamsburg, Va

Assisted a local portrait and wedding photographer in all areas of running a small business including: ♦ Photographing sessions, events, and weddings ♦ Creating and updating websites and blogs ♦ Post processing and product design ♦ Organizing and maintaining a studio space ♦ Consulting with clients

Bachelor Of Fine Arts (Bfa), Graphic Design

Graduated Magna cum laude, GPA 3.8. Member of the Honors College, AIGA, and Relay for Life Committee.

High School

Activities and Societies: National Honor Society, Varsity Field Hockey (Captain), Newspaper (Editor-in-Chief), Student Government, Key.