• Digital Product Performance: Managed internal and external digital products including NetALo (200,000 NRU), Lomo (50,000 NRU) within budget constraints.• Budget and Media Optimization: Allocated budget and optimized media spending based on KPIs (CPI, CPA, NIU, NRU), achieving a 50% decrease in CPI and CPA.• Community Development: Enhanced user retention through gamification, point collection, and loyalty activities, leading to a 15% increase in repeat users. Creating in-app activities, online contests, and partnership enablers, resulting in 50,000 new registered users within six months of launch.• Customer Segmentation: Improved campaign performance by testing and developing customer segmentations and creative messaging.• Media Performance Oversight: Supervised media performance using advanced BI skills, resulting in a 25% improvement in campaign ROI.• Team Leadership: Fostered a performance mindset, increasing team efficiency by 30%.• Cross-Functional Collaboration: Worked with Customer Success, Sales, and Product teams to optimize marketing activities, boosting campaign effectiveness by 10%.

• Ipsen Pharmaceutical (Smecta | SmectaGO | Tanakan)o Revamped digital platforms and strategies, successfully launching digital campaigns that increased brand awareness, reaching ~1M online users and ~2M iTVC views.o Implemented performance-based strategies, leading to Ipsen Country Showcased in 2019.• Doidep – Indispensableo Developed a business model aligning with brand values, executing marketing plans, and recruiting a diverse team.o Launched FMCG, tourism, and digital touchpoints, resulting in 500 offline participants, 15,000 Facebook fans, and over 100,000 social engagements.• DHG Pharmaceutical (Dược Hậu Giang)o Deployed a Digital Marketing Annual Plan (2018, 2019), increasing brand equity by 40% across indicators such as online users, time on site, engagement, PR coverage, social fans, and brand impressions.o Created innovative campaigns to enhance brand positioning and love among young mothers with kids.

• Toyota Camry 2015 Launch:o Led the launch campaign, achieving significant sales success and market share recovery, with over 2,000 test drive registrations.• Lexus NX200t 2015 Launch:o Managed the campaign, adapting global luxury branding locally and organizing a fashion show that generated significant media coverage.• Motorshow 2015:o Led a 7-month preparation and execution, attracting 50,000 visitors and generating high traffic and potential customers.

• Leadership and Management: Led a team of 25, overseeing operations, HR, and budgeting, fostering a collaborative work environment.• Business Development: Expanded the ad network from 10 to over 1,000 publishers, generating billions of banner impressions for sales.• Pitching and Client Acquisition: Increased the pitching winning rate from 20% to 60%, leading to $1M USD in revenue growth.• Campaign Management: Managed digital advertising campaigns for major brands, achieving a 15-35% profit margin.• Innovative Digital Solutions: Developed high-quality digital creative and production, including an interactive landing page for Toyota, resulting in 600 test drive registrations.• Strategic Planning: Conducted strategic planning, sales data analysis, and market trend identification, driving business growth and enhancing market position.• P&L Responsibility: Oversaw profit and loss, ensuring financial health and managing operational budgets to maximize efficiency and profitability.• Client Relationship Management: Built strong client relationships, providing tailored digital solutions that exceeded expectations.• Market Expansion: Identified new market opportunities, introducing innovative advertising solutions and increasing market share.• Team Development: Recruited, trained, and mentored team members, fostering continuous improvement and professional growth.• Technology Integration: Implemented advanced digital tools to streamline operations and improve campaign performance.