Yulia Bakman Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Portfolio of my projects completed during this time: http://juliabakman.tilda.ws.

London, United Kingdom

At Martyn Gerrard I managed website development and maintenance projects and was responsible for ensuring that all digital marketing channels are set up and function in the most efficient way.- Controlled third-party web-developers that supported Martyn Gerrard’s website: identified 11 previously unnoticed site’s critical technical and SEO issues and pushed for free fixes.- Took over the final part of the long-lasting development of the new Careers website and finished the project within 3 weeks. - Identified an issue with dozens of appraisal requests that were left unnoticed in ActivePipe Email tool; changed its account setup for these requests to be received by branch managers in the future.- Managed billboards’ postings for dozens of locations throughout multiple marketing campaigns. - Improved the process of controlling the postings schedule and stages of content creation; set up automatic reminders for quality control checks.- Introduced and advocated a more measurement-based approach for marketing campaigns: -- Initiated GA tracking in ActivePipe Email newsletters and source-tracking for offline media QR codes. -- Introduced measuring billboards’ CPM.- Devised a detailed SEO strategy for Martyn Gerrard website based on SEMrush and ProRankTracker data.- Other technologies and PropTech solutions used: Reapit (RPS), Tollring, CCT, Homeflow CMS.

London, United Kingdom

From 2014 - 2019 I focused on my family which relocated to London, UK in 2015. During this time I:- Ran Facebook Ads campaigns for Lora’s Treasures online store (https://lorastreasures.com) and managed its Shopify CMS. - Participated in marketing and fundraising activities as a Committee Member at Essex Park Community Pre-school. - 2019 Google Analytics Certification | Google- 2019 Tableau 10 A-Z: Hands-On Tableau Training For Data Science | Udemy- 2019 Data Analysis with Python | IBM | Coursera- 2019 Python for Data science | IBM | Coursera- 2016 R programming | Data science specialisation | Johns Hopkins University | Coursera

Moscow

Coordinated and performed digital marketing activities: paid search, PPC, social media, SEO, digital analytics, Email marketing, content management, market research & analysis. Developed low budget & high efficiency D2C marketing strategies:- Set up a cost effective paid search campaign (Yandex.Direct) for DD-shop.ru online store using only long tail keywords, raised the number of orders by 5%.- Increased the number of DDshop followers in Russian social network VK.com 12 times using low budget strategies.- Presented and shared best marketing cases on professional conferences.Successfully launched English online store website DD-Atelier.com:- Controlled the full cycle of planning, development, deployment and further maintenance of the site. - Launched DD-Atelier.com international sales using only guerrilla marketing techniques with little budget to spend: performed initial SEO, SMM, engaged professional bloggers.Managed and took care of company’s IT issues.- Managed the company's ERP (1C) system optimisation and the implementation of new features: analysed Sales department’s requirements, created the project’s technical description, hired and supervised 1C software engineer.- Successfully moved the company's main site DD-shop.ru to a new CMS (X-Cart). Coordinated the work of the CMS software developers team and the ERP engineer to design and to set up an automatic ERP-CMS data exchange system.Contributed to strategic financial modelling and planning.Was responsible for inventory and stock planning: developed a demand-supply model and used it to do procurement for three seasons.Experience with MailChimp, Basecamp, HTML.

Moscow, Russian Federation

Took part in academic research projects, strategy and macroeconomic consulting projects; specialised in mid- and long-term macroeconomic forecasting, worked out development strategies for different industries.Key commercial research projects:- Project: develop the mid-term forecast methodology for procurement prices on the main revenue expenditure items. Personal contribution: carried out a sub-project related to oil products’ costs, developed a model forecasting oil products’ prices in the Russian market.- Project: To analyse the influence of the world economy volatility and Russian state economy policy on the development of a Russian region. Personal contribution: Analysed the region’s budget revenues and spendings and estimated a potential change in the region’s income budget in relation to fiscal policy changes.- Project: analyse and forecast Russian heavy machinery industry development. Personal contribution: analysed Chinese and Norwegian governments experience of oil and gas equipment industry stimulation, and different approaches to financing the industry.Key academic activities:- Participated in an ongoing academic research project on Russian macroeconomic development long-term forecasts.- Completed PhD research on a Russian telecommunication industry.- Drafted grant applications.- Mentored BA and MA students.- Presented results on scientific conferences.

Moscow, Russian Federation

- Performed projects investment and financial analysis.- Prepared initial investment offers and participated in negotiations with potential portfolio companies.- Prepared and presented weekly analytical reports about key trends in Russian and international digital markets and for analytical briefs based on everyday tech news.

Moscow

- Advertised and promoted Acronis disk image backup and management solutions on different online resources.- Carried out various search engine optimisation (SEO) tasks.

Doctor Of Philosophy - Phd, Economics

Master, Applied Mathematics And Physics, First-Class Honours

Bachelor'S Degree, Applied Mathematics And Physics, First-Class Honours