-Supervised India Skin Cleansing business, having an INR 9000 Crores annual turnover as Trade Category Manager-Acted as a liaison between Customer Business Development, brand, supply chain, and logistics teams-Led functions including Net Revenue Management, Shopper Marketing, Execution, and Commercial planning-Translated brand and category strategies into a comprehensive annual plan-Promoted a customer-centric approach, influencing marketing priorities for portfolio, channel, and customer

-Lead for Hair, Skin, Oral Care alongwith Male toiletries in the state of Punjab.-Leading a team of 10 territory sales officer, 2 senior key account executives and 1 senior field sales and capability executive alongwith 74 re-distribution stockists-Analysing opportunities and white spaces across the state and designing operating plan for the year -Cultivated customer relationships, executed Joint Business Plans (JBPs) with top-contributing customers-Crafting the annual growth strategy for the business across 22 districts and designing geography level growth opportunities -Strengthen the distributor relationship and last mile capability of distributor salesman/ team leaders/ merchandizers-Focus on building long term CD capability in the market and ensuring daily operational efficiency in the value chain-Co ordinating, negotiating and aligning cross-functional teams such as supply chain, finance, legal customer marketing on matters related to business in the area-Creating reporting formats, score cards and analysis methods for better evaluation of business performance

-Directed Customer Marketing for Lever's Personal Care in the North Branch-Served as a central liaison between Category and Sales teams, driving portfolio growth-Formulated geographic-level growth hypotheses based on Market Dynamics and consumption patterns-Developed a Cluster Growth Plan with state-level brand objectives and a quarterly framework-Implemented Micro Marketing Plans across geographies in the branch-Established a competitive activity response mechanism, continuously providing feedback to the Category Team -Orchestrated the launch of new products (Distribution/Sell-In) across the North region for the portfolio

-Joint Business Planning towards Performance Tracking, Sales Growth and Margin optimisation for the Key Personal Care Vendors-Led a Sales Growth of 28% and differential margin growth of 50% for the Personal Care vendors managed in the first year-Planned sales and marketing initiatives with key Personal Care Vendors likeColgate, Johnson & Johnson, Loreal, GSK, Marico, Wipro, Nivea, Himalaya, J K Helen, Unicharm, Super max, VLCC ,Lotus -Strategically established and maintained relationships with 17 other vendors in Personal Care to diversify portfolio and minimise risk-Ideated to capitalize on Winter Season Concept within Personal Care. Grew investments by 92% despite facing slowdown from Category Leader-Agreement and Pan India Roll-Out of Oral Care and Hair Care Category Advisor ship with Colgate and Loreal Shopper Marketing Team

-Established Ethnic + Specialty Foods’ as a differentiator in All-India Hyper Formats-Doubled the turnover in an year’s time(grew business to a respectable size of 6.54 Crs)-Achieved Differential margin growth of 134% (Circa 24.6%)-Revamped the supply chain model nationally(from internal DC transfers to direct CST resulting to an availability of 76% from 45%-Successfully managed Stock Returns(nationally) through vendor negotiations-controlling the losses to the Company against damage/expired goods-Enhanced business opportunity with SME vendors & signed TOT with the top select ones resulting in a disproportionate investment commitment of 76 lakhs against 5 lakhs in the previous year-Been trusted with the role of guiding/synchronizing with peers and superiors for implementing Best Practices in managing All India-Accounts Recoverable for FMCG& Liquor Customers

Established a new division for Medicated Soaps as the National Sales Head, successfully launching Asepso in Nigeria

-Managed National Sales & Distribution Operations, driving top-line growth by expanding customer coverage-Achieved a 42% increase in top line within 14 months, expanding the customer base from 212 to 542-Led a team of 7 Area Managers; strategized market expansion through competitor mapping and trend analysis

-Handled Sales operations for Levers in the state of West Bengal, Bihar and Jharkhand-Designed and executed sales promotional activities and micro marketing plans for extending market penetration -Recognizing and establishing financially strong and reliable channel partners / re-distribution stockiest for deeper market penetration-Coordinating the in-store promotional activities for new releases & focused products-Identifying opportunity/ target outlets & rolling out suited channel programs, visibility plans accordingly-Recruiting, mentoring and imparting training to the field functionaries -Leading a team of Merchandisers (37), Merchandiser Supervisors (6), 3P Resources, Distributor Salesman (172), Channel Partners/Distributors (25) and HUL Sales Team (10)

8 weeks summer internship in Pepsi Co Beverages(COBO) understanding basic sales and distribution and establishing trade relationship in a competitive environment